{"id":1891,"date":"2022-12-13T09:26:00","date_gmt":"2022-12-13T14:26:00","guid":{"rendered":"https:\/\/blogarchive.utc.edu\/business\/?p=1891"},"modified":"2022-12-05T11:27:33","modified_gmt":"2022-12-05T16:27:33","slug":"social-media-tips-mba-students","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/business\/2022\/12\/13\/social-media-tips-mba-students\/","title":{"rendered":"10\u202fSocial Media\u202fTips for\u202fMBA\u202fStudents: Creating a Stronger Personal Brand \u202f"},"content":{"rendered":"\n

Since the founding of Facebook back in 2004,\u202fsocial media\u202fhas become an ever-present part of communication and popular culture around the world. An estimated\u202f82 percent of Americans<\/a>\u202freport having at least one\u202fsocial media\u202fprofile and people spend an\u202faverage of 145 minutes a day<\/a>\u202fon the different platforms.\u202fSocial media\u202fconnects people, keeps them updated with the latest news, and helps to nurture relationships. <\/p>\n\n\n\n

As\u202fsocial media\u202fhas become such an important part of the culture, however, many employers have taken to using\u202fsocial media\u202fto better understand the candidates that have applied for jobs. Many schools do the same for admissions. Therefore, the image you put forth on\u202fsocial media\u202fcan have a lasting impact on the job offers you receive and even the schools you are admitted to. <\/p>\n\n\n\n

If you are ready to start applying to business school, you will want to think carefully about your\u202fsocial media\u202fusage and how it can help you\u202fstand out\u202fduring\u202fMBA admissions. Not only do you want to make sure you put your best foot forward, but you also want to fully seize the opportunities offered to you by these global connection platforms. Here are ten tips that\u202fMBA\u202fstudents like you can use to make the best possible use of your social presence.\u00a0<\/p>\n\n\n\n

1. Align your\u202f social media\u202f with the persona you want to present<\/em>\u00a0<\/h2>\n\n\n\n

Since people use\u202fsocial media\u202fin their free time and for personal connections, it can be too easy to mentally separate how you appear on\u202fsocial media\u202ffrom the persona you want to project as a professional. Since anyone can search for you online, however, you want to make sure that any publicly connected profiles align with the persona you project on the job. <\/p>\n\n\n\n

2. Go through your activity and do an audit<\/em>\u00a0<\/h2>\n\n\n\n

If you have only recently begun to think about the implications of the material you have on your profile, then you want to do a\u202fsocial media\u202faudit. Keep in mind this includes more that the photos you posted and the comments you made\u2014you\u2019ll also want to look for images or posts you were tagged in. If you do not want a potential employer or professor reading the material, then you do not want it publicly connected to you. Delete any content you do not feel 100 percent confident in having on your profile. <\/p>\n\n\n\n

3. Familiarize yourself with your privacy settings<\/em>\u00a0<\/h2>\n\n\n\n

The privacy settings on your profiles should be regarded as one of the most important innovations since the\u202finvention of the social media\u202fplatforms themselves. They give you the chance to control who can see what, but only if you use them. If you want to have a private side on your\u202fsocial media\u2014and you are certainly entitled to that\u2014then you want to set your privacy settings to ensure your content only appears to approved connections. <\/p>\n\n\n\n

4. Take advantage of your professional networking opportunities<\/em>\u00a0<\/h2>\n\n\n\n

Social media\u202fis more than something to carefully monitor; it also provides opportunities to connect with others and build your network. Platforms like LinkedIn can make it easy to form professional connections. You can even use groups on different platforms, like Facebook, to further connect with people in your industry. <\/p>\n\n\n\n

5. Use\u202fsocial media\u202fto build your personal brand<\/em>\u00a0<\/h2>\n\n\n\n

Social media\u202falso provides you with an opportunity to build your personal brand. Consider what it is you want employers and your school to think about you on a professional basis. You can use\u202fsocial media\u202fto help you project this image through the pictures you place there, the events you attend, the posts you share, and the content you produce. <\/p>\n\n\n\n

6. Consider details, such as who you follow, on your public profiles<\/em>\u00a0<\/h2>\n\n\n\n

As you nurture a positive\u202fsocial media\u202fpresence, you also want to remember to look at the details. Part of having a professional profile means considering the types of people you follow or the groups you are in. Profiles available to the public that your employers can see should be restricted to professional or otherwise neutral groups and influencers. <\/p>\n\n\n\n

7. Use social media to help support your resume<\/em>\u00a0<\/h2>\n\n\n\n

Social media, properly used, can also help to bolster your resume. For example, on LinkedIn, you can ask people to leave you reviews. You can also leave reviews for others. These interactions demonstrate your professional personality. Potential employers can see what others you have worked with think about you. Make sure your profile used for professional purposes also fully reflects what you say on your resume. Past employment, education, and related accomplishments should be consistent. Use resources like LinkedIn to further explore your roles at the different jobs and how they helped to formulate your professional capabilities. <\/p>\n\n\n\n

8. See how social media can help you stay updated on important events<\/em>\u00a0<\/h2>\n\n\n\n

Social media can help you stay up to date on important events, particularly when they impact your industry. Keeping yourself connected with others in the industry can help you know quickly if something important happens and allow you to further support your personal brand as an engaged professional. <\/p>\n\n\n\n

9. Use your profiles as a chance to interact with leaders in your field<\/em>\u00a0<\/h2>\n\n\n\n

Social media\u202foffers professionals today incredible opportunities to connect with important business leaders in ways that they could not in the past. You can follow experts and recognized influencers in your field on\u202fsocial media\u202ffor updates on their thoughts and insights immediately.  <\/p>\n\n\n\n

10. Employ\u202fsocial media\u202fto learn about your school and employers<\/em>\u00a0<\/h2>\n\n\n\n

Remember also that you can use\u202fsocial media\u202fyourself to remain updated on the people at the schools and jobs where you will be interviewed. It\u2019s become common for schools and employers to look at candidates on\u202fsocial media\u202fto get a better feel for them before beginning the interview. You can do the same\u2014you can research the people who will interview you for a school or job placement to learn more about the person with whom you will speak. <\/p>\n\n\n\n

In this way, you can get a better feel for their interests and background, the jobs they held before this current position, and maybe a bit of their personality before the conversation. This can help you feel more prepared and have an easier time engaging in a productive conversation, helping you make a better first impression.\u00a0<\/p>\n\n\n\n

As you prepare to enter your\u202fMBA\u202fprogram, you will want to think carefully about your\u202fsocial media\u202fpresence. Given the prevalence of\u202fsocial media\u202fin today\u2019s world, it is no wonder that many employers and admissions offices alike search out the profiles of their candidates. Taking the time to make sure that your public profiles reflect well on you and your goals for your career can help you make a great first impression. Social media\u202fcan also help you prepare for the world of business management.\u00a0<\/p>\n\n\n\n

Start Your MBA Program Right<\/em>\u00a0<\/h2>\n\n\n\n

When you are ready to start your\u202fMBA\u202fapplication, look for a school that you know will provide you with the rigorous, engaging experience needed to excel in business.  <\/p>\n\n\n\n

The University of Tennessee at Chattanooga\u2019s MBA programs<\/a> offers an incredible experience for students. Our engaging classes and rigorous curriculum will help you prepare for a long-lasting career in business. If you are ready to take that next step and begin to seize your future, explore if our program will work well for you or request more information<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Since the founding of Facebook back in 2004,\u202fsocial media\u202fhas become an ever-present part of communication and popular culture around the world. An estimated\u202f82 percent of Americans\u202freport having at least one\u202fsocial media\u202fprofile and people spend an\u202faverage of 145 minutes a day\u202fon the different platforms.\u202fSocial media\u202fconnects people, keeps them updated with the latest news, and helps to… <\/p>\n

Continue Reading <\/span><\/a><\/span><\/p>\n","protected":false},"author":1913,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[73105],"tags":[],"class_list":{"0":"post-1891","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-master-of-business-administration","7":"entry"},"yoast_head":"\n10\u202fSocial Media\u202fTips for\u202fMBA\u202fStudents: Creating a Stronger Personal Brand \u202f - Gary W. Rollins College of Business Archive: Jul 2007 - Oct 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogarchive.utc.edu\/business\/2022\/12\/13\/social-media-tips-mba-students\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10\u202fSocial Media\u202fTips for\u202fMBA\u202fStudents: Creating a Stronger Personal Brand \u202f - Gary W. Rollins College of Business Archive: Jul 2007 - Oct 2025\" \/>\n<meta property=\"og:description\" content=\"Since the founding of Facebook back in 2004,\u202fsocial media\u202fhas become an ever-present part of communication and popular culture around the world. An estimated\u202f82 percent of Americans\u202freport having at least one\u202fsocial media\u202fprofile and people spend an\u202faverage of 145 minutes a day\u202fon the different platforms.\u202fSocial media\u202fconnects people, keeps them updated with the latest news, and helps to… Continue Reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogarchive.utc.edu\/business\/2022\/12\/13\/social-media-tips-mba-students\/\" \/>\n<meta property=\"og:site_name\" content=\"Gary W. Rollins College of Business Archive: Jul 2007 - Oct 2025\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-13T14:26:00+00:00\" \/>\n<meta name=\"author\" content=\"College of Business\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"College of Business\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogarchive.utc.edu\/business\/2022\/12\/13\/social-media-tips-mba-students\/\",\"url\":\"https:\/\/blogarchive.utc.edu\/business\/2022\/12\/13\/social-media-tips-mba-students\/\",\"name\":\"10\u202fSocial Media\u202fTips for\u202fMBA\u202fStudents: Creating a Stronger Personal Brand \u202f - Gary W. Rollins College of Business Archive: Jul 2007 - Oct 2025\",\"isPartOf\":{\"@id\":\"https:\/\/blogarchive.utc.edu\/business\/#website\"},\"datePublished\":\"2022-12-13T14:26:00+00:00\",\"author\":{\"@id\":\"https:\/\/blogarchive.utc.edu\/business\/#\/schema\/person\/e6f2de7729f21da07b32b617d505b7f1\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogarchive.utc.edu\/business\/2022\/12\/13\/social-media-tips-mba-students\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogarchive.utc.edu\/business\/2022\/12\/13\/social-media-tips-mba-students\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogarchive.utc.edu\/business\/2022\/12\/13\/social-media-tips-mba-students\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blogarchive.utc.edu\/business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10\u202fSocial Media\u202fTips for\u202fMBA\u202fStudents: Creating a Stronger Personal Brand \u202f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogarchive.utc.edu\/business\/#website\",\"url\":\"https:\/\/blogarchive.utc.edu\/business\/\",\"name\":\"Gary W. Rollins College of Business Archive: Jul 2007 - Oct 2025\",\"description\":\"News and Information from UTC's Accredited & Ranked B-school\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogarchive.utc.edu\/business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogarchive.utc.edu\/business\/#\/schema\/person\/e6f2de7729f21da07b32b617d505b7f1\",\"name\":\"College of Business\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blogarchive.utc.edu\/business\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cf362430a48cacf29f592b13178c0a6aeb6ab40e4ff8b2d5a3dd740639259fed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cf362430a48cacf29f592b13178c0a6aeb6ab40e4ff8b2d5a3dd740639259fed?s=96&d=mm&r=g\",\"caption\":\"College of Business\"},\"url\":\"https:\/\/blogarchive.utc.edu\/business\/author\/vfj016\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10\u202fSocial Media\u202fTips for\u202fMBA\u202fStudents: Creating a Stronger Personal Brand \u202f - Gary W. Rollins College of Business Archive: Jul 2007 - Oct 2025","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogarchive.utc.edu\/business\/2022\/12\/13\/social-media-tips-mba-students\/","og_locale":"en_US","og_type":"article","og_title":"10\u202fSocial Media\u202fTips for\u202fMBA\u202fStudents: Creating a Stronger Personal Brand \u202f - Gary W. Rollins College of Business Archive: Jul 2007 - Oct 2025","og_description":"Since the founding of Facebook back in 2004,\u202fsocial media\u202fhas become an ever-present part of communication and popular culture around the world. An estimated\u202f82 percent of Americans\u202freport having at least one\u202fsocial media\u202fprofile and people spend an\u202faverage of 145 minutes a day\u202fon the different platforms.\u202fSocial media\u202fconnects people, keeps them updated with the latest news, and helps to… Continue Reading","og_url":"https:\/\/blogarchive.utc.edu\/business\/2022\/12\/13\/social-media-tips-mba-students\/","og_site_name":"Gary W. Rollins College of Business Archive: Jul 2007 - Oct 2025","article_published_time":"2022-12-13T14:26:00+00:00","author":"College of Business","twitter_card":"summary_large_image","twitter_misc":{"Written by":"College of Business","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blogarchive.utc.edu\/business\/2022\/12\/13\/social-media-tips-mba-students\/","url":"https:\/\/blogarchive.utc.edu\/business\/2022\/12\/13\/social-media-tips-mba-students\/","name":"10\u202fSocial Media\u202fTips for\u202fMBA\u202fStudents: Creating a Stronger Personal Brand \u202f - Gary W. Rollins College of Business Archive: Jul 2007 - Oct 2025","isPartOf":{"@id":"https:\/\/blogarchive.utc.edu\/business\/#website"},"datePublished":"2022-12-13T14:26:00+00:00","author":{"@id":"https:\/\/blogarchive.utc.edu\/business\/#\/schema\/person\/e6f2de7729f21da07b32b617d505b7f1"},"breadcrumb":{"@id":"https:\/\/blogarchive.utc.edu\/business\/2022\/12\/13\/social-media-tips-mba-students\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogarchive.utc.edu\/business\/2022\/12\/13\/social-media-tips-mba-students\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogarchive.utc.edu\/business\/2022\/12\/13\/social-media-tips-mba-students\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogarchive.utc.edu\/business\/"},{"@type":"ListItem","position":2,"name":"10\u202fSocial Media\u202fTips for\u202fMBA\u202fStudents: Creating a Stronger Personal Brand \u202f"}]},{"@type":"WebSite","@id":"https:\/\/blogarchive.utc.edu\/business\/#website","url":"https:\/\/blogarchive.utc.edu\/business\/","name":"Gary W. Rollins College of Business Archive: Jul 2007 - Oct 2025","description":"News and Information from UTC's Accredited & Ranked B-school","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogarchive.utc.edu\/business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blogarchive.utc.edu\/business\/#\/schema\/person\/e6f2de7729f21da07b32b617d505b7f1","name":"College of Business","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogarchive.utc.edu\/business\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cf362430a48cacf29f592b13178c0a6aeb6ab40e4ff8b2d5a3dd740639259fed?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cf362430a48cacf29f592b13178c0a6aeb6ab40e4ff8b2d5a3dd740639259fed?s=96&d=mm&r=g","caption":"College of Business"},"url":"https:\/\/blogarchive.utc.edu\/business\/author\/vfj016\/"}]}},"_links":{"self":[{"href":"https:\/\/blogarchive.utc.edu\/business\/wp-json\/wp\/v2\/posts\/1891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogarchive.utc.edu\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogarchive.utc.edu\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogarchive.utc.edu\/business\/wp-json\/wp\/v2\/users\/1913"}],"replies":[{"embeddable":true,"href":"https:\/\/blogarchive.utc.edu\/business\/wp-json\/wp\/v2\/comments?post=1891"}],"version-history":[{"count":1,"href":"https:\/\/blogarchive.utc.edu\/business\/wp-json\/wp\/v2\/posts\/1891\/revisions"}],"predecessor-version":[{"id":1892,"href":"https:\/\/blogarchive.utc.edu\/business\/wp-json\/wp\/v2\/posts\/1891\/revisions\/1892"}],"wp:attachment":[{"href":"https:\/\/blogarchive.utc.edu\/business\/wp-json\/wp\/v2\/media?parent=1891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogarchive.utc.edu\/business\/wp-json\/wp\/v2\/categories?post=1891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogarchive.utc.edu\/business\/wp-json\/wp\/v2\/tags?post=1891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}