{"id":103,"date":"2024-02-23T13:50:34","date_gmt":"2024-02-23T13:50:34","guid":{"rendered":"https:\/\/blogarchive.utc.edu\/communication\/?p=103"},"modified":"2024-02-23T13:50:39","modified_gmt":"2024-02-23T13:50:39","slug":"the-amazingly-amazing-pr-campaign-class","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/communication\/2024\/02\/23\/the-amazingly-amazing-pr-campaign-class\/","title":{"rendered":"The Amazingly Amazing PR Campaign Class"},"content":{"rendered":"\n
\n
\"Students
Students listen to presentations from various community organizations before deciding which clients to work with this semester. (Angela Foster\/UTC Communications and Marketing)<\/figcaption><\/figure>\n\n\n\n
\"Creative
Creative teams meet with their respective clients to discuss communication needs. (Courtesy WTCI | PBS)<\/figcaption><\/figure>\n\n\n\n
\"Creative
Creative teams work on their campaign proposals after client meetings.<\/figcaption><\/figure>\n\n\n\n
\"Teams
Teams producing printed materials as a part of their campaigns meet with Cy DeVilbiss, aka \u201cThe Paper Whisperer,\u201d at his print shop, Wonder Press Printing in Northshore to discuss print production.<\/figcaption><\/figure>\n\n\n\n
\"\nStudents
\u00a0
Students learn about client relations and production challenges by playing \u201cProject Management Jenga.\u201d Through gameplay they also learn collaboration, critical thinking, and creative problem-solving skills. (Angela Foster\/UTC Communications and Marketing)<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

By Caroline Bledsoe<\/em><\/p>\n\n\n\n

As a senior, I\u2019ve witnessed all kinds of classes\u2014the good, the bad, and the downright grueling. This semester, I\u2019m part of a combined capstone course\u2014Professor David Norman\u2019s Public Relations Campaigns and Dr. Anthony Cepak\u2019s Publication Design II\u2014which is hands-down the best of the best. Structured as a student-run agency, students are currently developing and implementing public relations and marketing campaigns for local nonprofits in Chattanooga.<\/p>\n\n\n\n

Though the class has only just started, I can confidently say that this will be the most rewarding experience that I\u2019ve ever had at UTC. Not only does this give us the opportunity to practice what we\u2019ve learned, it provides these nonprofits with real help from fresh perspectives.<\/p>\n\n\n\n

There are eight teams of four to six students working with these great local NFP\u2019s: WTCI PBS, the MOMentum Network, Chatech, Volunteers in Medicine, the Signal Mountain Playhouse, The UNfoundation, the Creative Discovery Museum, and The Faith Co-op.<\/p>\n\n\n\n

Account Supervisors, like me, are tasked with keeping our teams and projects on track. Each student assumes professional titles such as Art Manager or Media Relations Manager that cover what they have agreed to work on throughout the semester.<\/p>\n\n\n\n

Part of what makes this class so amazing is that each team has created a plan that is different and customized to their client. While my PBS team is working on promotion and day-of duties for an event called \u201cBe My Neighbor Day,\u201d other teams are working on full brand or website redesigns or video series.<\/p>\n\n\n\n

We are all getting hands-on experience with project management and soft skills like teamwork and active communication. The class is more freeform that others which gives us the space to be creative and collaborative.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Caroline Bledsoe As a senior, I\u2019ve witnessed all kinds of classes\u2014the good, the bad, and the downright grueling. This semester, I\u2019m part of a combined capstone course\u2014Professor David Norman\u2019s Public Relations Campaigns and Dr. Anthony Cepak\u2019s Publication Design II\u2014which is hands-down the best of the best. Structured as a student-run agency, students are currently… <\/p>\n

Continue Reading <\/span><\/a><\/span><\/p>\n","protected":false},"author":1993,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-103","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"entry","8":"has-post-thumbnail"},"yoast_head":"\nThe Amazingly Amazing PR Campaign Class - College of Arts and Sciences: Communication Archive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogarchive.utc.edu\/communication\/2024\/02\/23\/the-amazingly-amazing-pr-campaign-class\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Amazingly Amazing PR Campaign Class - College of Arts and Sciences: Communication Archive\" \/>\n<meta property=\"og:description\" content=\"By Caroline Bledsoe As a senior, I\u2019ve witnessed all kinds of classes\u2014the good, the bad, and the downright grueling. 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