Ryan Russell, Associate Lecturer of Marketing in UTC’s Gary W. Rollins College of Business, joined Jed & JR Mornings on WGOW 102.3 FM to share how he successfully invited Savannah Bananas owner Jesse Cole to speak with his class via Zoom on Oct. 30. Russell’s creative outreach follows past high-profile guest appearances, including Mark Cuban…
Ryan Russell talks about branding on Jed & JR Mornings
On WGOW 102.3 FM’s “Jed and JR Mornings” (24:45 mark), UTC Associate Lecturer of Marketing and Entrepreneurship Ryan Russell discussed how brands can better connect with younger audiences. Using Cracker Barrel’s recent rebrand as an example, he explained how social media now fosters two-way conversations between companies and consumers. Russell highlighted Rock City’s successful local…