{"id":271,"date":"2025-09-23T21:23:54","date_gmt":"2025-09-23T21:23:54","guid":{"rendered":"https:\/\/blogarchive.utc.edu\/in-the-media\/?p=271"},"modified":"2025-10-05T21:26:16","modified_gmt":"2025-10-05T21:26:16","slug":"ryan-russell-talks-about-branding-on-jed-jr-mornings","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/in-the-media\/2025\/09\/23\/ryan-russell-talks-about-branding-on-jed-jr-mornings\/","title":{"rendered":"Ryan Russell talks about branding on Jed &amp; JR Mornings"},"content":{"rendered":"\n<p>On WGOW 102.3 FM\u2019s \u201cJed and JR Mornings\u201d (24:45 mark), UTC Associate Lecturer of Marketing and Entrepreneurship Ryan Russell discussed how brands can better connect with younger audiences. Using Cracker Barrel\u2019s recent rebrand as an example, he explained how social media now fosters two-way conversations between companies and consumers. Russell highlighted Rock City\u2019s successful local rebranding effort and cautioned that backlash often stems from poor marketing choices\u2014not \u201cwokeness\u201d\u2014and that balancing nostalgia with modern relevance is key to brand evolution. &gt;&gt;&gt;<a href=\"https:\/\/omny.fm\/shows\/talk-radio-102-3\/ryan-russell-joins-the-show\">Listen<\/a>&gt;&gt;&gt;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On WGOW 102.3 FM\u2019s \u201cJed and JR Mornings\u201d (24:45 mark), UTC Associate Lecturer of Marketing and Entrepreneurship Ryan Russell discussed how brands can better connect with younger audiences. Using Cracker Barrel\u2019s recent rebrand as an example, he explained how social media now fosters two-way conversations between companies and consumers. Russell highlighted Rock City\u2019s successful local&hellip; <\/p>\n<p class=\"more-link-wrap\"><span><a class=\"more-link button text\" href=\"https:\/\/blogarchive.utc.edu\/in-the-media\/2025\/09\/23\/ryan-russell-talks-about-branding-on-jed-jr-mornings\/\"><span>Continue Reading <\/span><\/a><\/span><\/p>\n","protected":false},"author":2031,"featured_media":104,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,60,22,52],"tags":[146,147],"class_list":{"0":"post-271","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gary-w-rollins-college-of-business","8":"category-media","9":"category-topic","10":"category-wgow-102-3-fm","11":"tag-marketing-and-entrepreneurship","12":"tag-ryan-russell","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ryan Russell talks about branding on Jed &amp; JR Mornings - UTC in the Media Archive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogarchive.utc.edu\/in-the-media\/2025\/09\/23\/ryan-russell-talks-about-branding-on-jed-jr-mornings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ryan Russell talks about branding on Jed &amp; JR Mornings - UTC in the Media Archive\" \/>\n<meta property=\"og:description\" content=\"On WGOW 102.3 FM\u2019s \u201cJed and JR Mornings\u201d (24:45 mark), UTC Associate Lecturer of Marketing and Entrepreneurship Ryan Russell discussed how brands can better connect with younger audiences. 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