{"id":2579,"date":"2012-10-04T14:48:08","date_gmt":"2012-10-04T14:48:08","guid":{"rendered":"http:\/\/blog.lib.utc.edu\/archivist\/?p=2579"},"modified":"2013-09-13T16:27:15","modified_gmt":"2013-09-13T16:27:15","slug":"the-living-room-candidate","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/library\/2012\/10\/04\/the-living-room-candidate\/","title":{"rendered":"The Living Room Candidate"},"content":{"rendered":"<p style=\"text-align: center\"><a href=\"https:\/\/blogarchive.utc.edu\/library\/files\/2013\/09\/special-collections-living-room.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2591\" title=\"Living Room Candidate\" alt=\"Living Room Candidate\" src=\"http:\/\/blog.lib.utc.edu\/archivist\/files\/2012\/10\/LivingRoomCandidate.jpg\" width=\"617\" height=\"479\" \/><\/a><\/p>\n<p>Usually we use this space to share cool stuff from our collections, but why not highlight other great stuff from time to time?\u00a0 A co-worker shared <a href=\"http:\/\/www.livingroomcandidate.org\/\" target=\"_blank\">The Living Room Candidate<\/a> with me a couple of weeks ago and I have been loving it ever since.\u00a0 Many of you might know of my personal fondness for vintage advertising\u00a0 (see <a href=\"http:\/\/blog.lib.utc.edu\/archivist\/2010\/11\/24\/happy-thanksgiving\/\" target=\"_blank\">Happy Thanksgiving<\/a>, <a href=\"http:\/\/blog.lib.utc.edu\/archivist\/2011\/02\/02\/futuristic-space-age-design\/\" target=\"_blank\">Futuristic Space Age Design<\/a>\u00a0 or <a href=\"http:\/\/blog.lib.utc.edu\/archivist\/2011\/03\/08\/things-that-make-you-go-hmmmm\/\">Things&#8230;<\/a> posts) and, let&#8217;s face it, who could resist that <a href=\"http:\/\/www.amctv.com\/shows\/mad-men\" target=\"_blank\">Mad Men<\/a> era\u00a0 (and beyond) combination of cool and kitsch?<\/p>\n<p>While I wouldn&#8217;t put the material on <a href=\"http:\/\/www.livingroomcandidate.org\/\" target=\"_blank\">The Living Room Candidate<\/a> in the same class of kitsch and cool as mid-century magazine advertisements, it provides thought-provoking examples of presidential campaign television commercials during the infancy of the medium. \u00a0 \u00a0 The site, produced by the <a href=\"http:\/\/www.movingimage.us\/\" target=\"_blank\">Museum of the Moving Image<\/a>, includes presidential campaign commercials from 1952 to 2012; with\u00a01952 marking the first year that televised commercials were used during presidential campaigns.\u00a0 Everyone gets a fair shake on The <a href=\"http:\/\/www.livingroomcandidate.org\/\" target=\"_blank\">Living Room Candidate<\/a>: Democrat, Republican and, sometimes, Independent candidate commercials are featured.<\/p>\n<p>Don&#8221;t be fooled though by all this talk of kitsch and cool-<strong>this site has real research value<\/strong>.\u00a0 I have actually had the opportunity to share it with not one, but two different researchers in the last couple of weeks, both working on widely different topics. Go check out <a href=\"http:\/\/www.livingroomcandidate.org\/\" target=\"_blank\">The Living Room Candidate<\/a>, then get back to us and tell us about your favorite online collections!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Usually we use this space to share cool stuff from our collections, but why not highlight other great stuff from time to time?\u00a0 A co-worker shared The Living Room Candidate with me a couple of weeks ago and I have been loving it ever since.\u00a0 Many of you might know of my personal fondness for&hellip; <\/p>\n<p class=\"more-link-wrap\"><span><a class=\"more-link button text\" href=\"https:\/\/blogarchive.utc.edu\/library\/2012\/10\/04\/the-living-room-candidate\/\"><span>Continue Reading <\/span><\/a><\/span><\/p>\n","protected":false},"author":414,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4922],"tags":[],"class_list":{"0":"post-2579","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-special-collections","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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Oct 2025\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-04T14:48:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-09-13T16:27:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.lib.utc.edu\/archivist\/files\/2012\/10\/LivingRoomCandidate.jpg\" \/>\n<meta name=\"author\" content=\"Chapel Cowden\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chapel Cowden\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogarchive.utc.edu\\\/library\\\/2012\\\/10\\\/04\\\/the-living-room-candidate\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogarchive.utc.edu\\\/library\\\/2012\\\/10\\\/04\\\/the-living-room-candidate\\\/\"},\"author\":{\"name\":\"Chapel Cowden\",\"@id\":\"https:\\\/\\\/blogarchive.utc.edu\\\/library\\\/#\\\/schema\\\/person\\\/e2801f5426e52aa6a2ba99edb2409029\"},\"headline\":\"The Living Room Candidate\",\"datePublished\":\"2012-10-04T14:48:08+00:00\",\"dateModified\":\"2013-09-13T16:27:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogarchive.utc.edu\\\/library\\\/2012\\\/10\\\/04\\\/the-living-room-candidate\\\/\"},\"wordCount\":244,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blogarchive.utc.edu\\\/library\\\/2012\\\/10\\\/04\\\/the-living-room-candidate\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/blog.lib.utc.edu\\\/archivist\\\/files\\\/2012\\\/10\\\/LivingRoomCandidate.jpg\",\"articleSection\":[\"Special Collections\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogarchive.utc.edu\\\/library\\\/2012\\\/10\\\/04\\\/the-living-room-candidate\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogarchive.utc.edu\\\/library\\\/2012\\\/10\\\/04\\\/the-living-room-candidate\\\/\",\"url\":\"https:\\\/\\\/blogarchive.utc.edu\\\/library\\\/2012\\\/10\\\/04\\\/the-living-room-candidate\\\/\",\"name\":\"The Living Room Candidate - 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