{"id":1112,"date":"2009-04-24T17:08:39","date_gmt":"2009-04-24T22:08:39","guid":{"rendered":"https:\/\/blogarchive.utc.edu\/news\/?p=1112"},"modified":"2010-10-26T14:33:53","modified_gmt":"2010-10-26T18:33:53","slug":"marketing-class-offer-chattanooga-airport-fresh-ideas","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/news\/2009\/04\/marketing-class-offer-chattanooga-airport-fresh-ideas\/","title":{"rendered":"Marketing class offers Chattanooga airport fresh ideas"},"content":{"rendered":"<p>Open space at the Chattanooga Metropolitan Airport beckons advertising opportunities, according to a group of UTC business students in Dr. Diane Halstead\u2019s marketing class.\u00a0 At the invitation of airport officials, the group presented their marketing plan aimed at bringing in new revenue.<!--more--><\/p>\n<a href=\"https:\/\/blogarchive.utc.edu\/news\/files\/2009\/04\/airport-presentation-business-09-021.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"234\" data-attachment-id=\"1133\" data-permalink=\"https:\/\/blogarchive.utc.edu\/news\/2009\/04\/marketing-class-offer-chattanooga-airport-fresh-ideas\/airport-presentation-business-09-021\/\" data-orig-file=\"https:\/\/blogarchive.utc.edu\/news\/files\/\/var\/www\/html\/wp-content\/blogs.dir\/9\/files\/\/2009\/04\/airport-presentation-business-09-021.jpg\" data-orig-size=\"400,234\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"WRCB Eyewitness News reporter Lauren Brown interviews Andrea Bart\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;WRCB Eyewitness News reporter Lauren Brown interviews Andrea Bart&lt;\/p&gt;\n\" data-large-file=\"https:\/\/blogarchive.utc.edu\/news\/files\/\/var\/www\/html\/wp-content\/blogs.dir\/9\/files\/\/2009\/04\/airport-presentation-business-09-021.jpg\" class=\"size-full wp-image-1133\" src=\"https:\/\/blogarchive.utc.edu\/news\/files\/2009\/04\/airport-presentation-business-09-021.jpg\" alt=\"WRCB Eyewitness News reporter Lauren Brown interviews Andrea Bart\" style=\"max-width: 100%;\"style=\"max-width: 100%;\"\/><\/a>\n<p>The group presented big ideas including renaming the field in honor of a major employer and smaller ideas that could create advertising opportunities.\u00a0 They included laptop trays, rain poncho stations and a baggage area with large flat screen televisions and comfortable recliners.<\/p>\n<p>Business student Andrea Bart\u2019s portion of the group presentation suggested continuing the UTC partnership.\u00a0 \u201cThe airport website could be improved.\u00a0 UTC computer science students could take on that task,\u201d she said.<\/p>\n<p>Following the presentation airport Marketing Director Christina Seibold expressed her thanks for the group\u2019s work and was receptive to their fresh ideas.\u00a0\u00a0 Amy Bingham, Advertising Sales Manager, Chattanooga Metropolitan Airport Authority said \u201csome of these ideas you have presented will be incorporated into our business plan.\u201d<\/p>\n<p>Bart responded that it had been \u201ca great real world learning experience.\u201d<\/p>\n<p>Zachery Beker, a marketing and management major who plans to graduate in August, called this project \u201cthe most creative of the three we had to choose from.\u201d\u00a0 He said the group has been working hard all semester to gather information and spent last week practicing their presentation.<\/p>\n<p>\u201cThe reason I signed up for this class is that I have created my own board game,\u201d Beker said.\u00a0 \u201cI am interested in learning how to market the game.\u201d<\/p>\n<div style=\"text-align: center\"><a href=\"https:\/\/blogarchive.utc.edu\/news\/files\/2009\/04\/airport-presentation-business-09-012.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"268\" data-attachment-id=\"1134\" data-permalink=\"https:\/\/blogarchive.utc.edu\/news\/2009\/04\/marketing-class-offer-chattanooga-airport-fresh-ideas\/airport-presentation-business-09-012\/\" data-orig-file=\"https:\/\/blogarchive.utc.edu\/news\/files\/\/var\/www\/html\/wp-content\/blogs.dir\/9\/files\/\/2009\/04\/airport-presentation-business-09-012.jpg\" data-orig-size=\"400,268\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"l-r, back row:  Ryan Fugate, Dr. Diane Halstead, Brandon Merritt.  Front row:  Jordan Lucas, Andrea Bart, Zachary Beker\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;l-r, back row:  Ryan Fugate, Dr. Diane Halstead, Brandon Merritt.  Front row:  Jordan Lucas, Andrea Bart, Zachary Beker&lt;\/p&gt;\n\" data-large-file=\"https:\/\/blogarchive.utc.edu\/news\/files\/\/var\/www\/html\/wp-content\/blogs.dir\/9\/files\/\/2009\/04\/airport-presentation-business-09-012.jpg\" class=\"size-full wp-image-1134\" src=\"https:\/\/blogarchive.utc.edu\/news\/files\/2009\/04\/airport-presentation-business-09-012.jpg\" alt=\"Jordan Lucas, Andrea Bart, Zachary Beker\" style=\"max-width: 100%;\"style=\"max-width: 100%;\"\/><\/a><br \/>\nl-r, back row:  Ryan Fugate, Dr. Diane Halstead, Brandon Merritt.<br \/>\nFront row:  Jordan Lucas, Andrea Bart, Zachary Beker<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Open space at the Chattanooga Metropolitan Airport beckons advertising opportunities, according to a group of UTC business students in Dr. Diane Halstead\u2019s marketing class.\u00a0 At the invitation of airport officials, the group presented their marketing plan aimed at bringing in new revenue.<\/p>\n<p class=\"more-link-wrap\"><span><a class=\"more-link button text\" href=\"https:\/\/blogarchive.utc.edu\/news\/2009\/04\/marketing-class-offer-chattanooga-airport-fresh-ideas\/\">Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_ef_editorial_meta_checkbox_slider":"","_ef_editorial_meta_checkbox_featurette":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57],"tags":[12762,12766],"class_list":{"0":"post-1112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-college-of-business","7":"tag-college-of-business","8":"tag-students","9":"entry","10":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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