{"id":11328,"date":"2014-05-16T14:59:51","date_gmt":"2014-05-16T18:59:51","guid":{"rendered":"https:\/\/blogarchive.utc.edu\/news\/?p=11328"},"modified":"2014-05-16T14:59:51","modified_gmt":"2014-05-16T18:59:51","slug":"professor-students-provide-data-analytics-local-start-companies","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/news\/2014\/05\/professor-students-provide-data-analytics-local-start-companies\/","title":{"rendered":"Professor and students provide data analytics to local start-up companies"},"content":{"rendered":"<p><span style=\"line-height: 1.5em\">For local entrepreneurs Shayne Woods and Maurice Saliaba, having access to reliable data analytics is integral to the growth of their new business ventures. For help, they turned to Dr. Ashish Gupta, Associate Professor of Analytics for the UTC College of Business.<!--more--><\/span><\/p>\n<div id=\"attachment_11329\" class=\"wp-caption alignright\" ><a href=\"https:\/\/blogarchive.utc.edu\/news\/files\/2014\/05\/gupta-analytics.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" data-attachment-id=\"11329\" data-permalink=\"https:\/\/blogarchive.utc.edu\/news\/2014\/05\/professor-students-provide-data-analytics-local-start-companies\/gupta-analytics\/\" data-orig-file=\"https:\/\/blogarchive.utc.edu\/news\/files\/2014\/05\/gupta-analytics.jpg\" data-orig-size=\"800,534\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;4.7&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;DMC-GF3&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1398418530&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;26&quot;,&quot;iso&quot;:&quot;800&quot;,&quot;shutter_speed&quot;:&quot;0.02&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"gupta analytics\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Left to right: Cigna employee Eliza DeLaughter, CEO of FwdHealth Shayne Woods. CTO of FwdHealth Flynn Williford, CEO of Picture Wellness Maurice Saliba, UTC Professor Dr. Ashish Gupta &lt;\/p&gt;\n\" data-large-file=\"https:\/\/blogarchive.utc.edu\/news\/files\/2014\/05\/gupta-analytics.jpg\" class=\" wp-image-11329 \" alt=\"Left to right: Cigna employee Eliza DeLaughter, CEO of FwdHealth Shayne Woods. CTO of FwdHealth Flynn Williford, CEO of Picture Wellness Maurice Saliba, UTC Professor Dr. Ashish Gupta \" src=\"https:\/\/blogarchive.utc.edu\/news\/files\/2014\/05\/gupta-analytics.jpg\" style=\"max-width: 100%;\"style=\"max-width: 100%;\" srcset=\"https:\/\/blogarchive.utc.edu\/news\/files\/2014\/05\/gupta-analytics.jpg 800w, https:\/\/blogarchive.utc.edu\/news\/files\/2014\/05\/gupta-analytics-300x200.jpg 300w, https:\/\/blogarchive.utc.edu\/news\/files\/2014\/05\/gupta-analytics-580x387.jpg 580w, https:\/\/blogarchive.utc.edu\/news\/files\/2014\/05\/gupta-analytics-610x407.jpg 610w, https:\/\/blogarchive.utc.edu\/news\/files\/2014\/05\/gupta-analytics-250x166.jpg 250w, https:\/\/blogarchive.utc.edu\/news\/files\/2014\/05\/gupta-analytics-600x400.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><p class=\"wp-caption-text\">Left to right: Cigna employee Eliza DeLaughter, CEO of FwdHealth Shayne Woods. CTO of FwdHealth Flynn Williford, CEO of Picture Wellness Maurice Saliba, UTC Professor Dr. Ashish Gupta<\/p><\/div>\n<p>Woods and Saliaba recently formed a partnership between their companies\u2014FwdHealth and Picture Wellness\u2014to create a community-based wellness initiative.<\/p>\n<p>FwdHealth, a healthcare technology company, provides mobile-based health management tools for personal and corporate clients. Picture Wellness, a health and wellness consulting company, offers motivational and educational services to improve the health of those living with chronic conditions.<\/p>\n<p>Their new joint initiative will use activity data collected from mobile apps, like a step tracker or food log, to gauge the progress of participants. Analyzing this data will help Woods, Saliaba, and their partners better understand each individual patient\u2019s health journey and spot emerging trends in the region.<\/p>\n<p>\u201cAnalyzing the data allows us to read between the lines and spot trends. Using user-submitted data and other available data, we can answer questions like, \u2018How does disease spread through a city?\u2019 \u2018Does it follow along an interstate?\u2019 \u2018Is it related to income?\u2019\u201d Woods said.<\/p>\n<p>\u201cData is our blueprint. Especially when we want to change our healthcare system from a reactive system to a proactive one. We need data. As we\u2019re climbing this mountain, data is our foothold. We can\u2019t move forward without it,\u201d he continued.<\/p>\n<p>According to Saliaba, CEO of Picture Wellness, the data is different from what is collected in traditional research studies.<\/p>\n<p>\u201cThis data comes from real world. This is real research taking place in the community. Research from people who go to work, who struggle with their finances, families, and lives just like the rest of us. With this data, we can see and predict how change happens when it\u2019s not in a controlled environment,\u201d he said.<\/p>\n<p>Plans are in the works to have several UTC students are assisting on this project.<\/p>\n<p>\u201cStudents from the College of Business will be assisting me in developing models and algorithms for analysis,\u201d Gupta said. \u201cThe data analytics program is focused on not only helping the local community, but also providing our students with practical experience. This project is a perfect way to bring the two together.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For local entrepreneurs Shayne Woods and Maurice Saliaba, having access to reliable data analytics is integral to the growth of their new business ventures. For help, they turned to Dr. Ashish Gupta, Associate Professor of Analytics for the UTC College of Business.<\/p>\n<p class=\"more-link-wrap\"><span><a class=\"more-link button text\" href=\"https:\/\/blogarchive.utc.edu\/news\/2014\/05\/professor-students-provide-data-analytics-local-start-companies\/\">Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":294,"featured_media":11329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_ef_editorial_meta_checkbox_slider":"","_ef_editorial_meta_checkbox_featurette":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[70,3,57],"tags":[],"class_list":{"0":"post-11328","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-academics","8":"category-community","9":"category-college-of-business","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Professor and students provide data analytics to local start-up companies | UTC News Archive: Jul 2007 - Oct 2025<\/title>\n<meta name=\"description\" content=\"For local entrepreneurs Shayne Woods and Maurice Saliaba, having access to reliable data analytics is integral to the growth of their new business\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professor and students provide data analytics to local start-up companies | UTC News Archive: Jul 2007 - Oct 2025\" \/>\n<meta property=\"og:description\" content=\"For local entrepreneurs Shayne Woods and Maurice Saliaba, having access to reliable data analytics is integral to the growth of their new business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogarchive.utc.edu\/news\/2014\/05\/professor-students-provide-data-analytics-local-start-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"UTC News Archive: Jul 2007 - Oct 2025\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UTChattanooga\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-16T18:59:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogarchive.utc.edu\/news\/files\/2014\/05\/gupta-analytics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Bond\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UTChattanooga\" \/>\n<meta name=\"twitter:site\" content=\"@UTChattanooga\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Bond\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogarchive.utc.edu\\\/news\\\/2014\\\/05\\\/professor-students-provide-data-analytics-local-start-companies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogarchive.utc.edu\\\/news\\\/2014\\\/05\\\/professor-students-provide-data-analytics-local-start-companies\\\/\"},\"author\":{\"name\":\"Laura Bond\",\"@id\":\"https:\\\/\\\/blogarchive.utc.edu\\\/news\\\/#\\\/schema\\\/person\\\/4a960a1e10408393ae1de2cb063c9d7c\"},\"headline\":\"Professor and students provide data analytics to local start-up companies\",\"datePublished\":\"2014-05-16T18:59:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogarchive.utc.edu\\\/news\\\/2014\\\/05\\\/professor-students-provide-data-analytics-local-start-companies\\\/\"},\"wordCount\":425,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blogarchive.utc.edu\\\/news\\\/2014\\\/05\\\/professor-students-provide-data-analytics-local-start-companies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogarchive.utc.edu\\\/news\\\/files\\\/2014\\\/05\\\/gupta-analytics.jpg\",\"articleSection\":[\"Academics\",\"Community\",\"Gary W. 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