{"id":12039,"date":"2014-09-05T11:06:22","date_gmt":"2014-09-05T15:06:22","guid":{"rendered":"https:\/\/blogarchive.utc.edu\/news\/?p=12039"},"modified":"2017-02-23T12:58:08","modified_gmt":"2017-02-23T17:58:08","slug":"social-media-marketing-professor-researches-friending-employees-students","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/news\/2014\/09\/social-media-marketing-professor-researches-friending-employees-students\/","title":{"rendered":"Social media: marketing professor researches \u201cfriending\u201d employees, students"},"content":{"rendered":"

\"Katherine<\/a>Should a supervisor ask to friend an employee?\u00a0 How does a student feel about receiving a Facebook friend request from a professor?<\/p>\n

Social Media has become a significant tool for supervisors to use during the hiring process, research shows.\u00a0 But supervisors are adept at using Facebook for far more, according to Dr. Katherine Karl, Professor of Management in the UTC College of Business.\u00a0 She has conducted research into these areas and has written several papers, including \u201cA Facebook \u2018friend request from the boss:\u00a0 Too close for comfort?\u201d<\/a><\/p>\n

\u201cSome employers require applicants to provide their passwords as a condition of employment, although some states have made this practice illegal.\u00a0 Some employers monitor their employees Facebook pages to make sure they are not saying anything negative about the company, its product, or its management that might damage the company\u2019s image or affect its business.\u00a0 Some employers monitor employees Facebook pages to control absenteeism.\u00a0 That is, they attempt to verify whether an employee was truly sick or just wanted a day off of work,\u201d Karl explained.<\/p>\n

Karl says if an employee accepts a Facebook friend request from a supervisor, there are ways to control what the supervisor sees by using privacy settings and to closely monitor their friends postings to be sure they haven\u2019t been \u201ctagged\u201d with images they do not want their supervisor to see.<\/p>\n

\u201cThe awkwardness in denying a supervisor\u2019s friend request comes from the fact that the supervisor has the power to both punish and reward the employee.\u00a0 If the supervisor takes offense when his\/her \u201cfriend\u201d request is ignored, he\/she may make things uncomfortable (to say the least) for the employee in the workplace.\u00a0 For some employees it may feel similar to having to say no to a supervisor who has asked them out on a date,\u201d Karl said.<\/p>\n

In her article from Business Horizons<\/em>, Karl\u2019s recommendation to supervisors is to consider a more professional means of online communication.<\/p>\n

For managers, it is best not to send employees a friend request on Facebook or any other similar form of social media (e.g., Twitter). Evidence indicates that many employees are not comfortable receiving such requests. Likewise, we recommend that managers should not accept friend requests from their subordinates. If management believes social media is necessary to improve communication and collaboration within their organization, we suggest using a more professional forum, such as LinkedIn.<\/em><\/p>\n

Karl also specifically surveyed Certified Registered Nurse Anesthetists (CRNAs<\/em>) and found that about half would accept a Facebook friend request from a supervisor, but many would block content of their pages from being seen by the supervisor.\u00a0 Karl also found nearly 50 percent of the CRNAs surveyed had friended physicians they<\/p>\n

\u201cI think that the CRNAs feel more comfortable \u201cfriending\u201d physicians because they perceive them to be friends in real life (we had some comments to support this).\u00a0 That is, the relationship between CRNAs and physicians is different than that of the CRNA\/supervisor relationship,\u201d Karl explained.<\/p>\n

In an upcoming article for Health Marketing Quarterly, Karl says many physicians, mostly young, are successfully interacting with patients on Facebook, but there are risks.<\/p>\n

\u201cOur conclusions and recommendations are similar to those we made earlier. Healthcare organizations need carefully written social media policies and employees, both physicians and nurses, need training on appropriate use of social media, in particular, what not to post,\u201d Karl said.<\/p>\n

Student reactions to professors\u2019 Facebook friend requests<\/strong><\/p>\n

In her 2011 survey of 200 undergraduate students, Karl asked if they would be delighted, flattered, calm, irritated or suspicious of a friend request from a professor whose class they were to take in the following semester, someone they did not know.\u00a0 The most common response was suspicion.\u00a0 What about a request from their \u201cworst\u201d professor?\u00a0 Students mostly responded they would be irritated by the request.<\/p>\n

\u201cOur recommendation, and I think it is still valid, is that faculty need to communicate with students ahead of time to assure them that Facebook is being used for educational purposes only.\u00a0 It is also wise to remind students of privacy settings.\u00a0 Faculty should also use privacy settings.\u00a0 It is also possible to have two Facebook accounts,\u201d Karl explains.<\/p>\n","protected":false},"excerpt":{"rendered":"

Should a supervisor ask to friend an employee? How does a student feel about receiving a Facebook friend request from a professor?<\/p>\n

Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":294,"featured_media":12099,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_ef_editorial_meta_checkbox_slider":"","_ef_editorial_meta_checkbox_featurette":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[70,57,48007],"tags":[4962,48300],"class_list":{"0":"post-12039","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-academics","8":"category-college-of-business","9":"category-research-academics","10":"tag-faculty-research","11":"tag-undergraduate-research","12":"entry"},"yoast_head":"\nSocial media: marketing professor researches \u201cfriending\u201d employees, students | UTC News Archive: Jul 2007 - Oct 2025<\/title>\n<meta name=\"description\" content=\"Should a supervisor ask to friend an employee? 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