{"id":37159,"date":"2021-06-09T09:29:43","date_gmt":"2021-06-09T13:29:43","guid":{"rendered":"https:\/\/blogarchive.utc.edu\/news\/?p=37159"},"modified":"2021-06-10T11:50:23","modified_gmt":"2021-06-10T15:50:23","slug":"easy-information-graphic-design-students-create-new-reflection-riding-signs","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/news\/2021\/06\/easy-information-graphic-design-students-create-new-reflection-riding-signs\/","title":{"rendered":"Easy Information: Graphic design students create new Reflection Riding signs"},"content":{"rendered":"
\"\"

Students in Derek Witucki\u2019s Typography class are redesigning signs like this one at Reflection Riding Arboretum and Nature Center.<\/p><\/div>\n

What do you get when graphic design students blend topics like typography, backgrounds and colors with barn owls, red wolves and black vultures?<\/p>\n

A semester-long experiential learning project.<\/p>\n

As part of a community partnership opportunity, lecturer Derek Witucki\u2019s \u00a0students are closing in on the finish line with a project designing wayfinding and exhibit signage for Reflection Riding Arboretum and Nature Center, a nonprofit botanical garden and historical site located near Lookout Mountain.<\/p>\n

\u201cThis has been a great learning experience for them,\u201d said Witucki, a lecturer in graphic design at the University of Tennessee at Chattanooga. \u201cWhat makes this experiential course so valuable is that it does mirror what\u2019s going to happen in a real job.\u201d<\/p>\n

Reflection Riding has a 317-acre arboretum, 15 miles of trails, live animals and a treehouse. It also has signage containing information, but signs have been damaged due to weather, the sun\u2019s ultraviolet rays, limbs falling off trees and regular wear-and-tear.<\/p>\n

\u201cAs part of the graphic design program, we reach out to a number of different organizations every year, and Reflection Riding had these opportunities with environmental graphics and wayfinding, which is outside the prototypical design education,\u201d Witucki said. \u201cIt presented some excellent opportunities for the students to do some new things and learn some new things, skills that would be very useful in the profession.\u201d<\/p>\n

The nature facility wanted to modernize the signage. For example, the arboretum has signs on trees with scientific terminology that most people don\u2019t understand. One current marker proudly displays the words \u201cliquidambar styraciflua\u201d and \u201caltingiaceae,\u201d fancy words for a sweetgum tree and a small family of flowering plants.<\/p>\n

His project, Witucki said, deals with what is referred to as environmental graphics, or putting graphic design typography into the real world. The class was tasked with creating an interactive experience that was interesting for adults and children with an emphasis on creating photo opportunities that could be captured for social media.<\/p>\n

\u201cThat\u2019s wayfinding systems; that\u2019s signage; it\u2019s exhibitions and other kinds of educational installations,\u201d Witucki said.<\/p>\n

\u201cAnd a related thing to that is interaction or participatory design, which are those cool things that get kids involved. It can be as simple as a sign with the ruler that says, here\u2019s how high and how far a bobcat can jump. It gets the kids engaged, gets them to try it out.\u201d<\/p>\n

The 13 students in Witucki\u2019s class also had to deal with the realities of a COVID semester, splitting into two groups with alternating in-person days and collaborating via Zoom. Every junior in the bachelor\u2019s in fine arts program has a professional practices course like this, explained student Mollie Johnson.<\/p>\n

\u201cIt\u2019s teaching you how to work with clients and work as a team, collaboratively, which is something that most of us haven\u2019t done\u2014especially on this scale,\u201d said Johnson. \u00a0\u201cWorking on a team of 13 designers with our professor guiding us along the way\u2014and working with a client\u2014is something entirely new for probably all of us.<\/p>\n

\u201cIt\u2019s been interesting, especially breaking up across two classes and dividing the cohort in half. That\u2019s been an extra hoop to jump through, but I think it\u2019s taught us all to work collaboratively in a way that we haven\u2019t before. Compromise, leadership, a lot of different things along the way.\u201d<\/p>\n

Student Sydney Daugherty initially thought the course would focus on rebuilding a brand, something closer aligned to advertising. It was refreshing to literally rebrand a brand, she said.<\/p>\n

\u201cIt\u2019s not rebranding in a sense that they\u2019re restarting. They would like to liven up a little bit with new color schemes, new materials for their signs, things like that,\u201d Daugherty said.<\/p>\n

Both students said much of what is interesting about the project is that Reflection Riding isn\u2019t interested in the types of details you can find in an online encyclopedia but in the specific stories that can be told about their wildlife inhabitants.<\/p>\n

\u201cOne of the things I heard a lot from Reflection Riding is that they want people to learn interesting facts that, when you leave the facility, you\u2019ll remember,\u201d Daugherty said. \u201cFor example, I can\u2019t tell you what the barn owl eats, but I can tell you that it has this heart-shaped face.<\/p>\n

\u201cAnd the barred owl screams like a person. People have called 911 saying that there is a lady screaming in their barn when it turns out to be this type of owl. So for the signs we\u2019re creating, they are focused on the very interesting, gross, out-of-this-world facts about these animals.\u201d<\/p>\n

\"Students <\/a>
Students take notes on current signs at Reflection Riding. <\/div> <\/div> <\/div>
\"Photographing <\/a>
Photographing current signs at Reflection Riding to take back to class. <\/div> <\/div>
\"Students <\/a>
Students pin up their proposed signs. <\/div> <\/div> <\/div> <\/div>
\"Students <\/a>
Students discuss various ideas for redesigning signs at Reflection Riding. <\/div> <\/div>
\"Lecturer <\/a>
Lecturer Derek Witucki instructs his typography class. <\/div> <\/div> <\/div>
\"Students <\/a>
Students discuss ideas for the signs they’re redesigning. <\/div> <\/div> <\/div> <\/div>
\"Students <\/a>
Students examine design possibilities. <\/div> <\/div> <\/div>
\"Bobcat\" <\/a>
Bobcat <\/div> <\/div> <\/div> <\/div>
\"Red <\/a>
Red wolf <\/div> <\/div> <\/div>
\"Red-shouldered <\/a>
Red-shouldered hawk <\/div> <\/div> <\/div> <\/div>
\"Derek <\/a>
Derek Witucki\u2019s Typography class tours Reflection Riding Arboretum & Nature Center on Monday, Feb. 8, 2021.The class will design signage for the center. <\/div> <\/div> <\/div> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"

Project designs wayfinding and exhibit signage for the nonprofit botanical garden and historical site near Lookout Mountain.<\/p>\n

Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":1493,"featured_media":37233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_ef_editorial_meta_checkbox_slider":"","_ef_editorial_meta_checkbox_featurette":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,61,3,122313,64,661],"tags":[837,117255,117256],"class_list":{"0":"post-37159","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art","8":"category-college-of-arts-sciences","9":"category-community","10":"category-experiential-learning","11":"category-news","12":"category-students","13":"tag-graphic-design","14":"tag-reflection-riding","15":"tag-typography","16":"entry"},"yoast_head":"\nEasy Information: Graphic design students create new Reflection Riding signs | UTC News Archive: Jul 2007 - 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