{"id":42957,"date":"2022-05-22T19:54:52","date_gmt":"2022-05-22T23:54:52","guid":{"rendered":"https:\/\/blogarchive.utc.edu\/news\/?p=42957"},"modified":"2022-06-06T10:54:50","modified_gmt":"2022-06-06T14:54:50","slug":"animal-house-utc-students-conduct-research-for-chattanooga-zoo","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/news\/2022\/05\/animal-house-utc-students-conduct-research-for-chattanooga-zoo\/","title":{"rendered":"Animal house: UTC students conduct research for Chattanooga Zoo"},"content":{"rendered":"
\"UTC

UTC Sport, Outdoor Recreation and Tourism majors Tyler Fly, left, Annaka Hall, Shelby Rector and Luke Beaty are working on a \u201cChattanooga Zoo Impact Analysis\u201d this summer. Photo by Angela Foster.<\/p><\/div>\n

If you visit the Chattanooga Zoo on a Friday or Saturday during the summer months, there\u2019s a good chance you\u2019ll come across a group of University of Tennessee at Chattanooga students near the entry gates.<\/p>\n

The students aren\u2019t there to see the animals, although an occasional peacock wanders into their vicinity. They are there to survey why you\u2019re visiting the zoo and learn about your purchasing habits at Chattanooga attractions.<\/p>\n

Rising seniors Luke Beaty, Tyler Fly, Annaka Hall, Austin Hamblin and Shelby Rector are Sport, Outdoor Recreation and Tourism majors\u2014also known as SORT\u2014in the UTC Department of Health and Human Performance. Under the guidance of Associate Professor Eric Hungenberg, the five are working on a zoo funded-project entitled \u201cChattanooga Zoo Impact Analysis.\u201d<\/p>\n

The overall project funding, which also covers research conducted by fellow HHP faculty members Dongoh Joo and Drew Bailey, was solidified in February.<\/p>\n

\u201cPart of this project is an economic impact study. We\u2019re asking all attendees if they\u2019re local or nonlocal, and\u2014if they\u2019re coming from outside of the Hamilton County area\u2014we\u2019re asking them to give us some information about their expenditures while they\u2019re in town,\u201d Hungenberg said.<\/p>\n

\u201cThe second part is an improvement performance analysis. Simply put, we\u2019re asking every attendee to cite what aspects of the zoo are important to their experience\u2014from restrooms to vendors to walkability to places to sit down to interactive opportunities with the animals to the cleanliness of the site.\u201d<\/p>\n

While the combination of an academic program like Health and Human Performance and the Chattanooga Zoo might seem unusual, the tourism management component of the SORT program is \u201ca way to tap into our community\u2019s blending of sport, outdoor recreation and tourism services,\u201d Hungenberg explained. \u201cThis is very relevant to our program as a leisure service that stimulates tourism in our city.\u201d<\/p>\n

He said students are involved in data collection to analysis, all the way to the presentation of findings to community partners to better understand how data informs strategic management.<\/p>\n

\"UTC

UTC senior Austin Hamblin talks to Chattanooga Zoo visitors.<\/p><\/div>\n

The students began collecting data in early April and will continue through the beginning of August. They are hard to miss, stationed at a table adorned with a blue UTC Tourism Center tablecloth.<\/p>\n

After visitors enter the facility, the students ask if they are open to participating in a survey. Those who say \u201cyes\u201d spend a few minutes answering questions.<\/p>\n

Before they depart the zoo grounds, those patrons are reinterviewed to gauge how the zoo is performing based on what those visitors deem important.<\/p>\n

\u201cSome people are very friendly and want to know what\u2019s going on and some are on a time crunch,\u201d said Fly, who attended East Hamilton High School in Ooltewah, Tennessee. \u201cWe respect whatever they want to do. If they want to help us out, that\u2019s great, and if not, we tell them to have a great day.\u201d<\/p>\n

Hamblin, a native of Hendersonville, Tennessee, said an essential component of the experience has been getting comfortable with the soft skill of conversing with strangers.<\/p>\n

\u201cI\u2019ve never really been a person that\u2019s been great with public speaking and presentations in class and stuff like that,\u201d he said, \u201cbut coming out here and doing this has made me more comfortable in front of groups\u2014just approaching strangers and having conversations. It\u2019s been cool meeting all these interesting people.\u201d<\/p>\n

Rector, a 2019 graduate of Hixson (Tennessee) High School, said she had been to the zoo several times growing up but never thought of it as a tourist attraction.<\/p>\n

\u201cIt\u2019s very interesting surveying people,\u201d Rector said. \u201cWe\u2019ve met people from Oregon, Washington and Indiana; a lot of people from the north have visited. I didn\u2019t realize that Chattanooga had that many out-of-town visitors.<\/p>\n

\u201cHeading into summer, there\u2019s going to be a lot more traffic and a lot more folks willing to talk to us, so I\u2019m excited.\u201d<\/p>\n

Hall, a native of Knoxville, Tennessee, was a frequent visitor to Chattanooga before coming to UTC; her mother is from the area and her grandparents still live here.<\/p>\n

While she was acquainted with coming to town to do touristy things, \u201cI had no clue how big of an impact tourism dollars bring to Hamilton County,\u201d Hall said. \u201cBeing in Dr. H\u2019s class and Dr. Joo\u2019s class, we\u2019ve learned a lot about economic impact and how tourism dollars are important\u2014especially for the zoo because it is government-funded.<\/p>\n

\u201cThe importance of the performance analysis is that it will gauge different attributes of the zoo that either need help or they\u2019re excelling in. I\u2019m learning a lot of great stuff by doing this project.\u201d<\/p>\n

Beaty said the students anticipate having approximately 1,200 surveys to analyze by the time they finish their on-site visits.<\/p>\n

\u201cWe\u2019ve already started inputting some of this data into the software we\u2019re using,\u201d he said, \u201cand we\u2019ll be learning how to interpret the data.\u201d<\/p>\n

A native of Nashville, Beaty said learning about the economics of tourism and how it trickles down throughout different levels of the city and its surrounding areas has transformed his way of thinking.<\/p>\n

\u201cI\u2019ll be honest. Before this started, if I was one of those people coming (to the zoo) and you asked me to take this survey, I\u2019d have said, \u2018I don\u2019t know; not today,\u2019\u201d Beaty said. \u201cBut understanding the good that comes out of this analysis for the groups you\u2019re doing it for has definitely changed my narrative.\u201d<\/p>\n

\"Chattanooga <\/a>
Chattanooga Zoo, Friday, May 13, 2022. <\/div> <\/div> <\/div>
\"Chattanooga <\/a>
Chattanooga Zoo, Friday, May 13, 2022. <\/div> <\/div> <\/div> <\/div>
\"Chattanooga <\/a>
Chattanooga Zoo, Friday, May 13, 2022. <\/div> <\/div> <\/div> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"

UTC Sport, Outdoor Recreation and Tourism majors Luke Beaty, Tyler Fly, Annaka Hall, Austin Hamblin and Shelby Rector are working on a zoo funded-project entitled \u201cChattanooga Zoo Impact Analysis.\u201d<\/p>\n

Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":1493,"featured_media":42960,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_ef_editorial_meta_checkbox_slider":"","_ef_editorial_meta_checkbox_featurette":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[64,56,3,122313,12806,661],"tags":[119434,119435,8320,117257,119432,119431,119436,99133,119433],"class_list":{"0":"post-42957","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-college-of-health-education-and-professional-studies","8":"category-community","9":"category-experiential-learning","10":"category-health-and-human-performance","11":"category-news","12":"category-students","13":"tag-annaka-hall","14":"tag-austin-hamblin","15":"tag-chattanooga-zoo","16":"tag-eric-hungenberg","17":"tag-luke-beaty","18":"tag-outdoor-recreation-and-tourism","19":"tag-shelby-rector","20":"tag-sport","21":"tag-tyler-fly","22":"entry"},"yoast_head":"\nAnimal house: UTC students conduct research for Chattanooga Zoo | UTC News Archive: Jul 2007 - 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