{"id":43799,"date":"2022-06-29T07:38:39","date_gmt":"2022-06-29T11:38:39","guid":{"rendered":"https:\/\/blogarchive.utc.edu\/news\/?p=43799"},"modified":"2022-07-06T07:55:37","modified_gmt":"2022-07-06T11:55:37","slug":"the-business-of-theatre-new-collaboration-teaches-the-art-of-selling-yourself","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/news\/2022\/06\/the-business-of-theatre-new-collaboration-teaches-the-art-of-selling-yourself\/","title":{"rendered":"The business of theatre: New collaboration teaches the art of selling yourself"},"content":{"rendered":"
\"Artistic

Director Blake Harris and actress Madeline Young, both UTC graduates, at a rehearsal for the Obvious Dad theatre company production of \u201cWoyzeck.\u201d<\/p><\/div>\n

You\u2019re a fabulous actor and you will be swamped by offers the moment you graduate. At least you believe you will.<\/p>\n

Your singing voice is incredible and, diploma in hand, you\u2019re headed straight to standing ovations on Broadway. At least you believe you are.<\/p>\n

Tap the brakes on those dreams. At least for now.<\/p>\n

It\u2019s a not-uncommon perception with truly talented theater students that fulfilling dreams is simply a matter of ability.<\/p>\n

\u201c\u2018I\u2019m so talented. I\u2019m so special. People are going to beg me to work,\u2019\u201d said Steve Ray, associate head of the Department of Performing Arts at the University of Tennessee at Chattanooga.<\/p>\n

The real world probably doesn\u2019t feel the same way about you. He said it might, though, if you know how to convince it.<\/p>\n

\u201cYou\u2019ve got to be able to be your own salesman. You have to treat yourself as your own business,\u201d Ray said. \u201cA lot of great actors don\u2019t get work because they\u2019re not a good salesman for themselves. They just think the world owes them.\u201d<\/p>\n

A collaboration between the Performing Arts department and the Gary W. Rollins College of Business will explain that reality to theater majors.<\/p>\n

Starting in fall semester 2022, a new concentration\u2014Theatre Entrepreneurship\u2014will give students the concepts and tools to see themselves as a product to be sold. It may sound crass, but if you don\u2019t believe in your value, who will?<\/p>\n

Tom Lyons, professor of Marketing and Entrepreneurship in the UTC College of Business, cited a saying from Ralph Waldo Emerson: \u201c\u2018If you build a better mousetrap, the world will beat a path to your door.\u2019 It\u2019s a good thing Ralph kept his day job because he would\u2019ve made a miserable entrepreneur.\u201d<\/p>\n

Theatre Entrepreneurship doesn\u2019t focus only on students who want to stand in front of an audience, Ray said. It\u2019s also for those seeking a career in behind-the-scenes work. Managing a theater, symphony, art gallery or museum. Handling set and costume design. Designing stage lighting. Knowing how to write grants, sell tickets, and negotiate contracts.<\/p>\n

The UTC Department of Political Science and Public Service also is part of the concentration with courses on the legal and ethical responsibilities of nonprofit organizations\u2014which theater companies often are\u2014and navigating the ins and outs of theater and civic organizations.<\/p>\n

\u201cThe concentration covers a wide range of options for students, but it really does prepare them for the real world,\u201d Ray said.<\/p>\n

Blake Harris graduated from UTC in 2011 with a minor in theater and later worked in the Los Angeles theater community. He said that lessons learned in the UTC Theatre Entrepreneurship concentration are more than valuable.<\/p>\n

\u201cI think they\u2019re vital,\u201d said Harris, one of the co-founders and now artistic director at Obvious Dad, a Chattanooga theatre company.<\/p>\n

\u201cIf you know how to create a budget; if you know how to market; if you know how to navigate this system, that will set you apart from the people with just talent because talent alone will only get you so far.\u201d<\/p>\n

Harris said that leaving college and heading into a theater career is overwhelming because once you\u2019re out there, you\u2019ll probably find that you don\u2019t know what you need to know.<\/p>\n

\u201cI was thrilled when I heard they were creating a Theatre Entrepreneurship concentration because you can\u2019t know what it\u2019s like until you do it,\u201d he said<\/p>\n

Lyons said that entrepreneurial concepts in the theater are the same as those in more traditional businesses.<\/p>\n

\u201cThey have a vision for what they want to accomplish, and they make it happen,\u201d he said. \u201cThey have people they want to serve as a market, they figure out what those people need and they refine their product or the service until it is exactly what those folks need.\u201d<\/p>\n

The ultimate goal of the Theater Entrepreneurship concentration is to show theater majors that succeeding in the industry goes well beyond pure talent.<\/p>\n

As Ray said, you can\u2019t just sit around \u201cwaiting to be discovered.\u201d<\/p>\n

\"UTC

UTC alumnus Blake Harris is one of the co-founders and the director at Obvious Dad, a Chattanooga theatre company.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Starting in fall semester 2022, a new concentration\u2014Theatre Entrepreneurship\u2014will give students the concepts and tools to see themselves as a product to be sold. <\/p>\n

Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":1105,"featured_media":43800,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_ef_editorial_meta_checkbox_slider":"","_ef_editorial_meta_checkbox_featurette":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[64,123864,61,7712,57,661,12776],"tags":[83334,50322,48221,119496,12878,119494,119495],"class_list":{"0":"post-43799","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advancement-and-alumni","8":"category-college-of-arts-sciences","9":"category-faculty-and-staff","10":"category-college-of-business","11":"category-news","12":"category-students","13":"category-theatre-speech","14":"tag-blake-harris","15":"tag-department-of-performing-arts","16":"tag-department-of-political-science-and-public-service","17":"tag-obvious-dad","18":"tag-steve-ray","19":"tag-theatre-entrepreneurship","20":"tag-tom-lyons","21":"entry"},"yoast_head":"\nThe business of theatre: New collaboration teaches the art of selling yourself | UTC News Archive: Jul 2007 - 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