{"id":43895,"date":"2022-07-07T11:55:07","date_gmt":"2022-07-07T15:55:07","guid":{"rendered":"https:\/\/blogarchive.utc.edu\/news\/?p=43895"},"modified":"2022-07-14T07:49:33","modified_gmt":"2022-07-14T11:49:33","slug":"down-to-earth-jerrod-niles-project-earns-national-acclaim","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/news\/2022\/07\/down-to-earth-jerrod-niles-project-earns-national-acclaim\/","title":{"rendered":"The field below: Jerrod Niles\u2019 project earns national acclaim"},"content":{"rendered":"
\"During<\/a>

During his time as a UTC student, Jerrod Niles chose the work of artist Amanda Brazier for his multimedia project, \u201cThe Field Below.\u201d Photo by Angela Foster.<\/p><\/div>\n

When Jerrod Niles heard about a local artist who painted a mural with pigments made from the soil, he knew someone who would dig the idea.<\/p>\n

\u201cThe first thing I thought when I heard about the mural project was, \u2018My mom would love this.\u2019 She\u2019s a bit on the hippie side.\u201d<\/p>\n

With the blessing of mom, Niles chose the work of artist Amanda Brazier for his multimedia project, \u201cThe Field Below.\u201d<\/p>\n

During his time as a University of Tennessee at Chattanooga student, Niles\u2014who received a bachelor\u2019s degree in communication from the University in May\u2014shot 35 hours of video in more than a dozen locations throughout the city.<\/p>\n

He documented Brazier\u2019s work on the mural at Gaining Ground Grocery, which provides local and sustainable food to the Highland Park neighborhood near downtown Chattanooga. In the four-minute video, he explored the intersection of art, food and community service.<\/p>\n

He did it very well.<\/p>\n

Niles won a spot in the Top 10 in the national 2021-2022 Hearst Multimedia Narrative Storytelling Competition for college students. Established in 1960 and named after long-deceased newspaper magnate William Randolph Hearst, the competition is among the most prestigious in the country.<\/p>\n

\u201cI didn\u2019t understand the gravity of it at first,\u201d said Niles, who produced \u201cThe Field Below\u201d for Rising Rock, a course in the UTC Department of Communication.<\/p>\n

Combining dozens of hours of raw footage with a written script and photographs epitomized Niles\u2019 ability to distill complex material into compelling but easy-to-understand stories, said Billy Weeks, who created and teaches the Rising Rock course.<\/p>\n

\u201cHe\u2019s a gifted student and a class favorite,\u201d Weeks said. \u201cIt\u2019s because he genuinely cares about the work he\u2019s doing. Jerrod understands that nobody gives you anything. You\u2019ve got to go out there and get what you want in life.\u201d<\/p>\n

For his nationally acclaimed video, Niles liked the idea of a nonprofit grocery store and a local artist teaming up for a mural painted by community members using soil from the local farms where the store\u2019s produce is grown.<\/p>\n

\u201cIt seemed really cool to me, so it made me even more invested. In life, if you\u2019re interested in it, you become more willing to put the time into it,\u201d he said.<\/p>\n

Simply filming the mural being painted or unveiled at Gaining Ground would have yielded a pretty good story, but Niles did much more, filming the process of how Brazier essentially turned dirt into pigments for the mural\u2019s earthy palette.<\/p>\n

Once everything was in hand, the hard part began, Niles said.<\/p>\n

\u201cThe editing was the toughest.\u201d<\/p>\n

Niles\u2019 work in both film and photography is on display in his portfolio at jerrodniles.com<\/a>, a combination of work from Rising Rock, an internship as social media manager at Wanderlinger Brewery Co. and freelance assignments he landed as a college student.<\/p>\n

With a Hearst award under his belt, Niles is laser-focused on getting a job with a production company that makes luxury car commercials.<\/p>\n

\u201cI\u2019m into documentary-style work and enjoy interviewing people. Journalism has never really called me, and I\u2019m not a Hollywood filmmaker guy,\u201d he said.<\/p>\n

\u201cI want to film things that I love and get close to the cars I had on the poster on my wall as a kid.\u201d<\/p>\n

This is an updated version of a story that first appeared in the spring 2022 issue of <\/em>The University of Tennessee at Chattanooga Magazine<\/em><\/a>.<\/em><\/p>\n

\"Amanda

Amanda Brazier\u2019s mural for Gaining Ground Grocery, and the process of how she essentially turned dirt into pigments for the mural\u2019s earthy palette, were captured in Jerrod Niles\u2019 award-winning storytelling project.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

From the pages of University of Tennessee at Chattanooga Magazine: A look at recent communication graduate Jerrod Niles, who placed in the Top 10 in the national 2021-2022 Hearst Multimedia Narrative Storytelling Competition for college students.<\/p>\n

Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":1822,"featured_media":43901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_ef_editorial_meta_checkbox_slider":"","_ef_editorial_meta_checkbox_featurette":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[64,123864,14,61,122313,661],"tags":[119508,72898,119510,119511,119507,72897,119509],"class_list":{"0":"post-43895","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advancement-and-alumni","8":"category-art","9":"category-college-of-arts-sciences","10":"category-experiential-learning","11":"category-news","12":"category-students","13":"tag-amanda-brazier","14":"tag-billy-weeks","15":"tag-gaining-ground-grocery","16":"tag-hearst-multimedia-narrative-storytelling-competition","17":"tag-jerrod-niles","18":"tag-rising-rock","19":"tag-the-field-below","20":"entry"},"yoast_head":"\nThe field below: Jerrod Niles\u2019 project earns national acclaim | UTC News Archive: Jul 2007 - 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