{"id":44090,"date":"2022-08-05T07:40:22","date_gmt":"2022-08-05T11:40:22","guid":{"rendered":"https:\/\/blogarchive.utc.edu\/news\/?p=44090"},"modified":"2022-08-09T08:17:11","modified_gmt":"2022-08-09T12:17:11","slug":"logistically-speaking-an-alum-an-intern-and-a-utc-connection","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/news\/2022\/08\/logistically-speaking-an-alum-an-intern-and-a-utc-connection\/","title":{"rendered":"Logistically speaking: An alum, an intern and a UTC connection"},"content":{"rendered":"
\"Leighanna

Leighanna Martin and Ryan Rogers stand near TextLocate, a company specializing in freight tracking by connecting logistics professionals with truck drivers via a text messaging app. Photo by Angela Foster.<\/p><\/div>\n

Marketing major Leighanna Martin wasn\u2019t looking for just any resume filler when she sought internship opportunities. She desired a hands-on internship that would provide valuable experience and help her stand out in the job market.<\/p>\n

Then an email blast from the Gary W. Rollins College of Business brought a revelation: the chance at a real-world internship with a Chattanooga startup.<\/p>\n

\u201cI didn\u2019t want to go somewhere and just take notes and watch everything happen,\u201d said Martin, who received her bachelor\u2019s degree from the University of Tennessee at Chattanooga in May. \u201cI didn\u2019t want to be bored.<\/p>\n

\u201cI was making notes of every internship opportunity I saw and was sending my resume out, but I remember talking to my dad and saying, \u201cI really want this one.\u2019\u201d<\/p>\n

The opportunity that piqued her interest was to create digital marketing strategies for TextLocate\u2014a company specializing in freight tracking by connecting logistics professionals with truck drivers via a text messaging app.<\/p>\n

TextLocate\u2019s founder and CEO, Ryan Rogers, knows logistics, having spent his professional career with U.S. Xpress, Amazon and Covenant\u202fLogistics. But when the entrepreneurial bug bit and he decided to go out on his own, one of the first things the two-time UTC graduate (bachelor\u2019s degree in business management, 1998; MBA, 1999) did was look to his alma mater for marketing assistance.<\/p>\n

Rogers was working out of a downtown Chattanooga coffee shop\u2014because he didn\u2019t have an office yet\u2014and reached out to Jaclyn York, the UTC College of Business\u2019 career services internship coordinator.<\/p>\n

\u201cI was looking for somebody that helps us from a marketing perspective and builds the business very conscientiously,\u201d Rogers said. \u201cSomebody we would treat just like a regular employee, but with just a few less hours of commitment each week since that person has school, as well.<\/p>\n

\u201cFrom the time I was at U.S. Xpress, I have been a big proponent of UTC students. I created their first intern program and started recruiting heavily from UTC; probably 50% of the hires in my team were coming from there. Then we did the same thing at Covenant on the logistics side and with other roles like IT and finance.\u201d<\/p>\n

York forwarded the internship opportunity to business students, and Martin landed the internship. She started at TextLocate in August 2021.<\/p>\n

\u201cWhen I talked with Ryan the first time, I knew it was exactly what I was looking for,\u201d Martin recalled. \u201cHe told me right away, \u2018You\u2019re going to be doing things and you\u2019re going to be learning a lot.\u2019\u201d<\/p>\n

\u201cI immediately felt the connection with Leighanna\u2019s background and what she was looking to accomplish,\u201d Rogers said. \u201cWith a startup, we don\u2019t have processes; we don\u2019t have things defined. We are building that and growing, but what I think makes it more interesting for her is to design and put her thumbprint on how things are built.\u201d<\/p>\n

Martin\u2019s initial fear of an internship with nothing to show for it was put to rest by her TextLocate role.<\/p>\n

Along with setting up interview opportunities for her boss to extol the virtues about his new company, \u201cLeighanna runs our CRM (customer relationship management) and she is working with a SaaS-based product (software as a service), which is probably the hottest thing in the market right now,\u201d Rogers said. \u201cNobody knows she\u2019s an intern; her title is digital marketer, and all that should matter is the quality of her work product.\u201d<\/p>\n

It also didn\u2019t hurt that Martin brought the youth perspective to her role.<\/p>\n

\u201cShe\u2019s obviously a lot younger than me,\u201d Rogers said with a laugh,\u201d and we joke about that, but from a creativity standpoint, there are times I\u2019ll ask, \u2018Does this sound old? Does this sound stupid? Is this current? Is this not?\u2019<\/p>\n

\u201cWorking with somebody young like Leighanna, you get a fresh perspective and new ideas.\u201d<\/p>\n

Rogers said his prot\u00e9g\u00e9 will come out of this internship way more prepared than most.<\/p>\n

\u201cYoung people, they want to be active. They want to see their work,\u201d Rogers said. \u201cLeighanna can say, \u2018Hey, I did that. I came up with that creative content;\u2019 or \u2018That last email blast, I built that out.\u2019<\/p>\n

\u201cEverybody needs marketing; it doesn\u2019t matter what the industry is. With everything Leighanna has learned at UTC and done here, she is preparing herself for future full-time jobs.\u201d<\/p>\n

This is an updated version of a story that first appeared in the spring 2022 issue of <\/em>The University of Tennessee at Chattanooga Magazine<\/em><\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

From the pages of University of Tennessee at Chattanooga Magazine: How an email blast from the Gary W. Rollins College of Business tipped off a marketing major about a real-world internship with a Chattanooga startup.<\/p>\n

Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":1493,"featured_media":44092,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_ef_editorial_meta_checkbox_slider":"","_ef_editorial_meta_checkbox_featurette":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[64,123864,122313,122425,57,661],"tags":[119550,119552,119551],"class_list":{"0":"post-44090","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advancement-and-alumni","8":"category-experiential-learning","9":"category-finance","10":"category-college-of-business","11":"category-news","12":"category-students","13":"tag-leighanna-martin","14":"tag-ryan-rogers","15":"tag-textlocate","16":"entry"},"yoast_head":"\nLogistically speaking: An alum, an intern and a UTC connection | UTC News Archive: Jul 2007 - Oct 2025<\/title>\n<meta name=\"description\" content=\"From the pages of University of Tennessee at Chattanooga Magazine: How an email blast from the Gary W. 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