{"id":58708,"date":"2024-04-16T10:20:21","date_gmt":"2024-04-16T14:20:21","guid":{"rendered":"https:\/\/blogarchive.utc.edu\/news\/?p=58708"},"modified":"2024-04-16T10:20:56","modified_gmt":"2024-04-16T14:20:56","slug":"driving-innovation-utc-marketing-students-help-propel-faculty-research-into-the-real-world","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/news\/2024\/04\/driving-innovation-utc-marketing-students-help-propel-faculty-research-into-the-real-world\/","title":{"rendered":"Driving innovation: UTC marketing students help propel faculty research into the real world"},"content":{"rendered":"
\"UTC

UTC juniors Brayden McBee, left, and Jayla Terry work in the University’s Center for Innovation and Entrepreneurship. Photo by Angela Foster.<\/p><\/div>\n

At the University of Tennessee at Chattanooga, business students are gaining hands-on experience while helping faculty move their research into the marketplace.<\/p>\n

The UTC Center for Innovation and Entrepreneurship launched these roles to give students practical experience while bolstering UTC faculty research and commercialization efforts.<\/p>\n

Juniors Jayla Terry and Brayden McBee, both studying marketing in the Gary W. Rollins College of Business<\/strong><\/a>, are the first to be hired in the student marketing analyst positions.<\/p>\n

Sometimes collaborating and sometimes working solo, they focus on dissecting market trends, crafting marketing plans and managing intellectual property. The students also analyze consumer behavior, competition and industry dynamics, presenting their findings to their professor-clients.<\/p>\n

According to Dr. Erkan Kaplanoglu<\/strong><\/a>, an associate professor in the UTC College of Engineering and Computer Science, the team has been invaluable. He and Dr. Max Jordon, an assistant professor in the UTC graduate physical therapy<\/strong><\/a> program, collaborated on an innovative balance board aimed at alleviating back pain.<\/p>\n

Kaplanoglu said the student team has meticulously researched market demand and interest among physical therapists and patients related to lower back issues. As a result of their comprehensive analysis, he said, \u201cThose marketing students helped us possess a deep understanding of consumer behavior, market trends and branding strategies.<\/p>\n

\u201cWith their help, we got results about products that not only meet technical specifications but also resonate with consumers, driving successful market adoption.\u201d<\/p>\n

Additionally, the students navigate legal frameworks to protect and monetize intellectual property assets. Their work spans from market analysis to commercialization, requiring a blend of analytical skills and strategic thinking.<\/p>\n

\u201cWorking on these projects has been a bit like putting a puzzle together,\u201d Terry said. \u201cThe market research and navigating the intellectual property processes felt daunting at first, but it\u2019s turned into an exciting challenge. It\u2019s fascinating to see how a theoretical concept can evolve into a tangible product that could genuinely help people.\u201d<\/p>\n

As for McBee, he\u2019s already parlayed his analyst position at UTC into another part-time job with NASA as a marketing and communications intern.<\/p>\n

\u201cStarting out, I won\u2019t lie, it was intimidating to dive into work that was so technical, but it\u2019s opened doors I hadn\u2019t even considered,\u201d said McBee, who is minoring in environmental science.<\/p>\n

The students are supervised and mentored by UTC commercialization counselor<\/strong><\/a> Jennifer Skjellum, who has been building a network of faculty and staff interested in moving their research from theory to application at UTC since 2020.<\/p>\n

From helping hone an idea to identifying existing competition in the market to plugging into the system-wide University of Tennessee Research Foundation, she has become a resource for faculty researchers, expanding her reach even further thanks to her new student analysts.<\/p>\n

\u201cSeeing our students step into roles where they\u2019re directly applying their skills to help faculty transition from concept to marketplace is incredibly rewarding. They\u2019re getting amazing experience and contributing to the University\u2019s research and innovation mission. It\u2019s a win-win all the way around,\u201d Skjellum said.<\/p>\n

Their work on real-world commercialization projects highlights the \u201cpractical impact of our collaborative efforts to bring UTC research into the marketplace<\/strong><\/a>,\u201d she said.<\/p>\n

\u201cThis is a sign of the direction we\u2019re headed, where academic curiosity meets entrepreneurial spirit.\u201d<\/p>\n

Learn more<\/h4>\n

Visit UTC<\/a><\/p>\n

Apply to UTC<\/a><\/p>\n

Center for Innovation and Entrepreneurship<\/a><\/p>\n

Clarence E. Harris Chair of Excellence<\/a><\/p>\n

UTC Commercialization Counselor<\/a><\/p>\n

\"Brayden

Brayden McBee, left, and Jayla Terry<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

At the University of Tennessee at Chattanooga, business students are gaining hands-on experience while helping faculty move their research into the marketplace. The UTC Center for Innovation and Entrepreneurship launched these roles to give students practical experience while bolstering UTC faculty research and commercialization efforts.<\/p>\n

Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":1822,"featured_media":58727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_ef_editorial_meta_checkbox_slider":"","_ef_editorial_meta_checkbox_featurette":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[122497,70,123865,15,59,56,3,12743,122313,7712,57,52,64,12760,48007,661],"tags":[124291,119306,123827,123826,99083,124290,119190,122566,123829,123817],"class_list":{"0":"post-58708","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-academics","8":"category-biology-geology-and-environmental-science","9":"category-campus","10":"category-college-of-engineering-and-computer-science","11":"category-college-of-health-education-and-professional-studies","12":"category-community","13":"category-engineering-management-technology","14":"category-experiential-learning","15":"category-faculty-and-staff","16":"category-college-of-business","17":"category-graduate-school","18":"category-marketing","19":"category-news","20":"category-physical-therapy","21":"category-research-academics","22":"category-students","23":"tag-brayden-mcbee","24":"tag-center-for-innovation-and-entrepreneurship","25":"tag-creating-the-mocs-experience","26":"tag-cultivating-a-culture-of-innovation","27":"tag-erkan-kaplanoglu","28":"tag-jayla-terry","29":"tag-jennifer-skjellum","30":"tag-max-jordon","31":"tag-operating-with-excellence","32":"tag-university-of-tennessee-research-foundation","33":"entry"},"yoast_head":"\nDriving innovation: UTC marketing students help propel faculty research into the real world | UTC News Archive: Jul 2007 - Oct 2025<\/title>\n<meta name=\"description\" content=\"At the University of Tennessee at Chattanooga, business students are gaining hands-on experience while helping faculty move their research into the marketplace. 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