{"id":62442,"date":"2024-10-10T07:49:09","date_gmt":"2024-10-10T11:49:09","guid":{"rendered":"https:\/\/blogarchive.utc.edu\/news\/?p=62442"},"modified":"2024-10-15T14:33:02","modified_gmt":"2024-10-15T18:33:02","slug":"hands-on-learning-utc-communication-classes-collaborate-with-local-nonprofits-for-public-relations-projects","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/news\/2024\/10\/hands-on-learning-utc-communication-classes-collaborate-with-local-nonprofits-for-public-relations-projects\/","title":{"rendered":"Hands-on learning: UTC communication classes collaborate with local nonprofits for public relations projects"},"content":{"rendered":"
\"One

One group of UTC students in the Publication Design II and the Public Relations Campaign courses led by Assistant Professor Anthony Cepak and Lecturer David Norman visited La Paz in September. Photo by Angela Foster.<\/p><\/div>\n

The University of Tennessee at Chattanooga Department of Communication is partnering with 10 local nonprofits to help students gain real work experience outside the classroom.<\/p>\n

Lecturer David Norman and Assistant Professor Anthony Cepak are the two UTC faculty members leading the course, which is a combination of Public Relations Campaigns and Publication Design II classes. The 40 students in the course are divided into 10 groups of four and are assigned a nonprofit to work with throughout the semester.<\/p>\n

While this course was initially introduced during the spring 2024 semester, students are already seeing the fruits of their labor. One student, Maddi Myers-Osband, landed a job with a nonprofit after graduation, and one group was nominated for a Public Media Award presented by the National Educational Telecommunications Association.<\/p>\n

\u201cThis is their opportunity to be creative and do whatever they want to help the client,\u201d Norman said, \u201cand obviously, from the other perspective, this is great for not-for-profits because pretty much all the not-for-profits we have dealt with are understaffed, underfunded. They love the opportunity to have good UTC students helping them out for a period of time.\u201d<\/p>\n

This isn\u2019t a normal internship where students learn on the job, he said. Instead, they are actively putting together plans and campaigns to help the organization and then implementing them.<\/p>\n

\u201cThey\u2019re meeting with the clients. They\u2019re talking to them about how they could help during the next three months of the semester. They\u2019re actually putting together a public relations plan for them, which they will then present to the clients in the next week or two,\u201d Norman said. \u201cThen, at that point, they\u2019ll actually implement the plan based on what they figured out with the client. This allows students to get real-life, hands-on experience working for a client.\u201d<\/p>\n

Norman and Cepak\u2014who called the course an opportunity for students to get agency experience\u2014are both familiar with the work that these students will be doing on a day-to-day basis for clients. Norman previously ran his own public relations firm in New York, and Cepak was a creative director and ran a creative team.<\/p>\n

They both know the value of experience and its importance in putting together a portfolio.<\/p>\n

\u201cSeeing that on their resume and then seeing what they actually produce would tell me that their knowledge is not theoretical or hypothetical,\u201d Norman said. \u201cThey are capable of doing what it is I need them to do and I can very quickly just put them to doing that work.\u201d<\/p>\n

\"Early

Early this semester, the Publication Design II and Public Relations Campaign courses entertained visitors from Happinest Wildlife Rehabilitation & Rescue, which rehabilitates raptors and other animals.<\/p><\/div>\n

Myers-Osband was the account supervisor for her team last spring and\u2014after earning a bachelor\u2019s degree in communication in May\u2014began working full-time for Lookout Mountain Conservancy, a nonprofit organization. During her time at UTC, she also minored in sociology and environmental studies.<\/p>\n

\u201cThis class was probably one of the most mindset-changing classes for me and the entire setup,\u201d Myers-Osband said. \u201cIt\u2019s such a great opportunity, and you truly are the one who can take that opportunity even further.<\/p>\n

\u201cIt\u2019s one thing to do the class and go through it and be a part of it, and you\u2019re going to learn something either way, but the more you put into it, the more you get out of it.\u201d<\/p>\n

During her Lookout Mountain Conservancy internship days, Myers-Osband and her group completely redesigned the website and logo for ChaTech, a local nonprofit. She credits the class for her transition to the business world.<\/p>\n

\u201cIt definitely eased the transition because it feels \u2026 I\u2019ve already walked the steps, and I\u2019ve kind of had someone helping me through that, and now I\u2019m able to go out and have a lot more confidence in what I\u2019m doing, especially since I\u2019m not even a year out of college,\u201d Myers-Osband said. \u201cHaving that experience has definitely allowed me to have that confidence moving forward, especially when I\u2019m meeting people who have been in the industry for a really long time.\u201d<\/p>\n

This semester\u2019s nonprofits include Happinest Wildlife Rehabilitation & Rescue, which rehabilitates raptors and other animals. To illustrate the organization\u2019s work, Happinest brought a hawk to campus in August for Norman and Cepak\u2019s class.<\/p>\n

Gracee Morrow is a current student in the course and the account supervisor for her team.<\/p>\n

\u201cSince we\u2019re working with nonprofit organizations, these people don\u2019t have all the help in the world, and implementing what we\u2019ve been learning all of college is awesome,\u201d Morrow said. \u201cTo see it actually produced is probably the most rewarding. We are there for them, their right hand at all times, and they don\u2019t get this all the time. This is something that\u2019s special.\u201d<\/p>\n

Learn more<\/h4>\n

Visit UTC<\/a><\/p>\n

UTC Department of Communication<\/a><\/p>\n

How to apply<\/a><\/p>\n

\"Dr.

Dr. Anthony Cepak, left, and David Norman<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

The University of Tennessee at Chattanooga Department of Communication is partnering with 10 local nonprofits to help students gain real work experience outside the classroom. Lecturer David Norman and Assistant Professor Tony Cepak are the two UTC faculty members leading the course, which is a combination of Public Relations Campaigns and Publication Design II classes. The 40 students in the course are divided into 10 groups of four and are assigned a nonprofit to work with throughout the semester.<\/p>\n

Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":1493,"featured_media":62448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_ef_editorial_meta_checkbox_slider":"","_ef_editorial_meta_checkbox_featurette":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4866,70,123864,61,3,122313,7712,64,8325,661],"tags":[124842,124428,123827,124676,122757,124822,124823,123828,124824,124825,124776,123829,8263],"class_list":{"0":"post-62442","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-academics","8":"category-advancement-and-alumni","9":"category-college-of-arts-sciences","10":"category-communication","11":"category-community","12":"category-experiential-learning","13":"category-faculty-and-staff","14":"category-news","15":"category-service","16":"category-students","17":"tag-anthony-cepak","18":"tag-carter-graham","19":"tag-creating-the-mocs-experience","20":"tag-david-norman","21":"tag-environmental-studies","22":"tag-gracee-morrow","23":"tag-happinest-wildlife-rehabilitation-rescue","24":"tag-leveraging-our-special-place-as-chattanoogas-university","25":"tag-lookout-mountain-conservancy","26":"tag-maddi-myers-osband","27":"tag-mocs-learn-mocs-do-mocs-lead","28":"tag-operating-with-excellence","29":"tag-sociology","30":"entry"},"yoast_head":"\nHands-on learning: UTC communication classes collaborate with local nonprofits for public relations projects | UTC News Archive: Jul 2007 - Oct 2025<\/title>\n<meta name=\"description\" content=\"The University of Tennessee at Chattanooga Department of Communication is partnering with 10 local nonprofits to help students gain real work experience outside the classroom. 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The 40 students in the course are divided into 10 groups of four and are assigned a nonprofit to work with throughout the semester.","breadcrumb":{"@id":"https:\/\/blogarchive.utc.edu\/news\/2024\/10\/hands-on-learning-utc-communication-classes-collaborate-with-local-nonprofits-for-public-relations-projects\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogarchive.utc.edu\/news\/2024\/10\/hands-on-learning-utc-communication-classes-collaborate-with-local-nonprofits-for-public-relations-projects\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blogarchive.utc.edu\/news\/2024\/10\/hands-on-learning-utc-communication-classes-collaborate-with-local-nonprofits-for-public-relations-projects\/#primaryimage","url":"https:\/\/blogarchive.utc.edu\/news\/files\/2024\/10\/Content-Creators-24-5380.jpg","contentUrl":"https:\/\/blogarchive.utc.edu\/news\/files\/2024\/10\/Content-Creators-24-5380.jpg","width":1200,"height":798,"caption":"Students in Tony Cepak\u2019s Content Creators class talk Friday, Sept. 6, 2024 as they visit La Paz."},{"@type":"BreadcrumbList","@id":"https:\/\/blogarchive.utc.edu\/news\/2024\/10\/hands-on-learning-utc-communication-classes-collaborate-with-local-nonprofits-for-public-relations-projects\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogarchive.utc.edu\/news\/"},{"@type":"ListItem","position":2,"name":"Hands-on learning: UTC communication classes collaborate with local nonprofits for public relations projects"}]},{"@type":"WebSite","@id":"https:\/\/blogarchive.utc.edu\/news\/#website","url":"https:\/\/blogarchive.utc.edu\/news\/","name":"UTC News Archive: Jul 2007 - Oct 2025","description":"Official news releases of the University of Tennessee at Chattanooga","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogarchive.utc.edu\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blogarchive.utc.edu\/news\/#\/schema\/person\/ba12ddef664be78c31809fda10eae4e5","name":"Chuck Wasserstrom","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/adff2964e628ba03f65fe21e0b0b94ca0667bdce5def0433d41884758501f284?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/adff2964e628ba03f65fe21e0b0b94ca0667bdce5def0433d41884758501f284?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/adff2964e628ba03f65fe21e0b0b94ca0667bdce5def0433d41884758501f284?s=96&d=mm&r=g","caption":"Chuck Wasserstrom"},"description":"Chuck Wasserstrom is the director of communications in the UTC Division of Communications and Marketing.","url":""}]}},"featured_image_src":"https:\/\/blogarchive.utc.edu\/news\/files\/2024\/10\/Content-Creators-24-5380.jpg","featured_image_src_square":"https:\/\/blogarchive.utc.edu\/news\/files\/2024\/10\/Content-Creators-24-5380.jpg","author_info":{"display_name":"Carter Graham","author_link":""},"jetpack_featured_media_url":"https:\/\/blogarchive.utc.edu\/news\/files\/2024\/10\/Content-Creators-24-5380.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blogarchive.utc.edu\/news\/wp-json\/wp\/v2\/posts\/62442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogarchive.utc.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogarchive.utc.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogarchive.utc.edu\/news\/wp-json\/wp\/v2\/users\/1493"}],"replies":[{"embeddable":true,"href":"https:\/\/blogarchive.utc.edu\/news\/wp-json\/wp\/v2\/comments?post=62442"}],"version-history":[{"count":5,"href":"https:\/\/blogarchive.utc.edu\/news\/wp-json\/wp\/v2\/posts\/62442\/revisions"}],"predecessor-version":[{"id":62559,"href":"https:\/\/blogarchive.utc.edu\/news\/wp-json\/wp\/v2\/posts\/62442\/revisions\/62559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogarchive.utc.edu\/news\/wp-json\/wp\/v2\/media\/62448"}],"wp:attachment":[{"href":"https:\/\/blogarchive.utc.edu\/news\/wp-json\/wp\/v2\/media?parent=62442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogarchive.utc.edu\/news\/wp-json\/wp\/v2\/categories?post=62442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogarchive.utc.edu\/news\/wp-json\/wp\/v2\/tags?post=62442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}