{"id":6556,"date":"2012-03-21T12:11:59","date_gmt":"2012-03-21T16:11:59","guid":{"rendered":"https:\/\/blogarchive.utc.edu\/news\/?p=6556"},"modified":"2013-02-05T11:12:52","modified_gmt":"2013-02-05T15:12:52","slug":"radio-hall-of-famer-shares-cake-and-life-advice-with-students","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/news\/2012\/03\/radio-hall-of-famer-shares-cake-and-life-advice-with-students\/","title":{"rendered":"Radio Hall of Famer shares cake and life advice with students"},"content":{"rendered":"<p><em>By Iris Mahan, University Relations Intern<\/em><\/p>\n<p>Legendary radio broadcast announcer Luther Masingill celebrated his 90th Birthday with students and offered \u201cA Conversation with Luther,\u201d an event held during UTC\u2019s Communication Week.<!--more--><\/p>\n<a href=\"https:\/\/blogarchive.utc.edu\/news\/files\/2012\/03\/DSC_2116.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"227\" data-attachment-id=\"6557\" data-permalink=\"https:\/\/blogarchive.utc.edu\/news\/2012\/03\/radio-hall-of-famer-shares-cake-and-life-advice-with-students\/dsc_2116\/\" data-orig-file=\"https:\/\/blogarchive.utc.edu\/news\/files\/2012\/03\/DSC_2116.jpg\" data-orig-size=\"790,600\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;4&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON D40X&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1331294641&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;26&quot;,&quot;iso&quot;:&quot;200&quot;,&quot;shutter_speed&quot;:&quot;0.016666666666667&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"DSC_2116\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Dr. Betsy Alderman, Head of the Communication Department, and Luther Massingil&lt;\/p&gt;\n\" data-large-file=\"https:\/\/blogarchive.utc.edu\/news\/files\/2012\/03\/DSC_2116.jpg\" class=\"size-medium wp-image-6557\" src=\"https:\/\/blogarchive.utc.edu\/news\/files\/2012\/03\/DSC_2116-300x227.jpg\" alt=\"\" style=\"max-width: 100%;\"style=\"max-width: 100%;\" srcset=\"https:\/\/blogarchive.utc.edu\/news\/files\/2012\/03\/DSC_2116-300x227.jpg 300w, https:\/\/blogarchive.utc.edu\/news\/files\/2012\/03\/DSC_2116.jpg 790w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p>Hosted by the student-managed public relations firm, PR Tactics, and the UTC Chapter of the Public Relations Student Society of America, the \u201cconversation\u201d got off to a running start with a standing ovation for Masingill as he walked on to the stage at the University Center Auditorium.<\/p>\n<p>James Howard, his 92.3 FM morning show co-host, engaged Masingill in a reminiscence of the highlights of his impressive 72 year career. Holding the record for the longest occupation of a time slot at the same station, the Marconi Radio Award recipient is also the only radio announcer to have broadcast both the news of the attack on Pearl Harbor and the attacks on September 11th.<\/p>\n<p>Masingill has lived in Chattanooga all his life. Growing up in in Kings Point, a community in East Chattanooga, he remembered enjoying moon pies and RC Colas and listening to the family\u2019s crystal radio receiver that broadcast a station from Cincinnati, Ohio, and sometimes, if the wires were just right, Atlanta.<\/p>\n<p>Masingill\u2019s fate in radio came calling early. While working in high school at his first job at Bill Penny\u2019s Service Station, he happened to clean the windshield of Chattanooga icon, Joe Engel. Engel was opening a radio station and Masingill inquired after a job answering phones; he was given an apprentice announcing position during the evening shift after school instead, and so began his career in radio\u2019s heyday decades of the \u201830s and \u201840s.<\/p>\n<p>After a stint in the Signal Corps in the Philippines and New Guinea during WWII, Masingill settled into a life of outstanding service to his community, reaching out with his distinctive voice to generations of Chattanooga residents. James Howard himself recalled his mother calling Masingill\u2019s show to search for the family&#8217;s missing dog when he was just an eight-year-old boy. Masingill was elevated to hero status in Howard\u2019s eyes when the dog was returned soon after, safe and sound.<\/p>\n<p>Masingill\u2019s colleagues Kim Carson and Chip Chapman were on hand to serenade Masingill and join Howard in a good-natured paddling; it is his sense of humor they seem to admire most. When Howard asked Masingill how he kept in such great shape, he coolly replied, \u201cEvery morning before work I touch the tips of my shoes fifty times. Fifty times I do it. Then I take the shoes off the dresser.\u201d<\/p>\n<p>His blend of optimism and self-deprecation keeps his co-workers on their toes and is responsible for charming audiences into tuning in decade after decade. For Masingill\u2019s part, he admits that today\u2019s radio continues to push him to grow as a journalist.<\/p>\n<p>\u201cThe advancements in communication technology are staggering,\u201d Masingill answered, when asked about the challenges facing future workers in the communications field. \u201cIt\u2019s more difficult to be a broadcaster today because of the amount of information. You really have to know your stuff.\u201d<\/p>\n<p>Although he stretches himself to seek out news in new and different ways, he still holds on to a few remembrances of times gone by.<\/p>\n<p>\u201cI still use a Royal typewriter,\u201d he said, pointing to a projected photo of him in the Philippines. \u201cLike the one in this picture. I have almost the same one still. That sure is a handsome guy.\u201d<\/p>\n<p>Masingill\u2019s humility was unfailing to the end, when Howard, his co-host, announced over cake that they had just gotten a call; Masingill had just been inducted into the Tennessee Radio Hall of Fame. Jovially, he quipped in response, \u201cWell, what a swell birthday. I think I might cry&#8230;but I don\u2019t worry, I won\u2019t!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Iris Mahan, University Relations Intern Legendary radio broadcast announcer Luther Masingill celebrated his 90th Birthday with students and offered \u201cA Conversation with Luther,\u201d an event held during UTC\u2019s Communication Week.<\/p>\n<p class=\"more-link-wrap\"><span><a class=\"more-link button text\" href=\"https:\/\/blogarchive.utc.edu\/news\/2012\/03\/radio-hall-of-famer-shares-cake-and-life-advice-with-students\/\">Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":294,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_ef_editorial_meta_checkbox_slider":"","_ef_editorial_meta_checkbox_featurette":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[61],"tags":[7385,8260,8259],"class_list":{"0":"post-6556","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-college-of-arts-sciences","7":"tag-communication-department","8":"tag-communication-week","9":"tag-department-of-communication","10":"entry","11":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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