{"id":6829,"date":"2012-05-16T16:11:24","date_gmt":"2012-05-16T20:11:24","guid":{"rendered":"https:\/\/blogarchive.utc.edu\/news\/?p=6829"},"modified":"2013-02-05T11:12:47","modified_gmt":"2013-02-05T15:12:47","slug":"survey-explores-connections-between-the-university-and-downtown-chattanooga","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/news\/2012\/05\/survey-explores-connections-between-the-university-and-downtown-chattanooga\/","title":{"rendered":"Survey explores connections between the University and downtown Chattanooga"},"content":{"rendered":"

<\/strong>In a survey of more than 600 UTC students, the results revealed the connections between the University and downtown Chattanooga could be strengthened. While many students who participated in the survey described the city with words like \u201clively,\u201d \u201cclean,\u201d \u201cbeautiful,\u201d and \u201cwelcoming,\u201d they also offered suggestions to make downtown more appealing to the college crowd.<\/p>\n

\u201cWe found that many students love Chattanooga. They enjoy Chattanooga’s art scene and the parks they can access. On the other hand, they describe Chattanooga as inconvenient, unsafe, and boring,\u201d Joe Ellis, one of the UTC students that helped compile the survey, said.<\/p>\n

Ellis and his classmates in the downtown marketing practicum course organized the survey. \u00a0The instructor for the course was Aaron Petticord. They were assisted by the UTC College of Business, Idea Channel, Taziki’s Cafe, the Johnson Group, River City Company, the Chamber of Commerce and the Downtown Council.<\/p>\n

The survey illuminated issues that could be improved to make downtown more attractive to students, including safety, convenience, and affordability.<\/p>\n

\u201cSafety was a surprise and led us down a path that eventually painted a clear picture of what keeps many students from regularly walking to the downtown area: dead zones,\u201d Ellis said.<\/p>\n

The student group described these \u201cdead zones\u201d as dark, inactive sections of the city that can occupy a portion of a block or several blocks.<\/p>\n

\u201cThese dead zones are created by parking lots and large buildings that exist on every street between campus and downtown to create a literal barrier between students and downtown life,\u201d Ellis said.<\/p>\n

Students also listed the need for more affordable grocery, dining, and entertainment options.<\/p>\n

\u201cStudents feel downtown Chattanooga is built to accommodate tourists. The shops and restaurants are expensive, and few of those establishments promote the university like one might see in other college towns,\u201d Ellis said.<\/p>\n

\u201cStudents found the thought of living downtown to be very appealing. It would be close to campus, activities, and jobs. However, the current cost of living downtown and the expense of downtown activities are inconvenient for students,\u201d he continued.<\/p>\n

The group offered some suggestions to help correct the problems, including smartphone app and more attractions and businesses aimed at students.<\/p>\n

\u201cThe app could increase the visibility of UTC’s downtown partners and what they are offering to students. It would list all partner locations and student discounts\/promotions, and updates. Regular reminders could be pushed out to students and the information would be right on their phone,\u201d Ellis said.<\/p>\n

The students also recommended turning the \u201cdead zones\u201d into lively attractions for students.<\/p>\n

\u201cAn opportunity exists to build what we are calling the \u201cUTC Downtown District\u201d with mixed use buildings containing affordable housing, retail, commercial, and open spaces. This district could create a street that regularly sees the faces of the 11,000 and growing student population as they socialize, shop and create value in an active, urban community that bridges the gap that currently exists between campus and downtown,\u201d Ellis said.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a survey of more than 600 UTC students, the results revealed the connections between the University and downtown Chattanooga could be strengthened. While many students who participated in the survey described the city with words like \u201clively,\u201d \u201cclean,\u201d \u201cbeautiful,\u201d and \u201cwelcoming,\u201d they also offered suggestions to make downtown more appealing to the college crowd.<\/p>\n

Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":294,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_ef_editorial_meta_checkbox_slider":"","_ef_editorial_meta_checkbox_featurette":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,57],"tags":[],"class_list":{"0":"post-6829","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-community","7":"category-college-of-business","8":"entry"},"yoast_head":"\nSurvey explores connections between the University and downtown Chattanooga | UTC News Archive: Jul 2007 - Oct 2025<\/title>\n<meta name=\"description\" content=\"In a survey of more than 600 UTC students, the results revealed the connections between the University and downtown Chattanooga could be strengthened.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survey explores connections between the University and downtown Chattanooga | UTC News Archive: Jul 2007 - Oct 2025\" \/>\n<meta property=\"og:description\" content=\"In a survey of more than 600 UTC students, the results revealed the connections between the University and downtown Chattanooga could be strengthened.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogarchive.utc.edu\/news\/2012\/05\/survey-explores-connections-between-the-university-and-downtown-chattanooga\/\" \/>\n<meta property=\"og:site_name\" content=\"UTC News Archive: Jul 2007 - Oct 2025\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UTChattanooga\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-16T20:11:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-02-05T15:12:47+00:00\" \/>\n<meta name=\"author\" content=\"Laura Bond\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UTChattanooga\" \/>\n<meta name=\"twitter:site\" content=\"@UTChattanooga\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Bond\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogarchive.utc.edu\\\/news\\\/2012\\\/05\\\/survey-explores-connections-between-the-university-and-downtown-chattanooga\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogarchive.utc.edu\\\/news\\\/2012\\\/05\\\/survey-explores-connections-between-the-university-and-downtown-chattanooga\\\/\"},\"author\":{\"name\":\"Laura Bond\",\"@id\":\"https:\\\/\\\/blogarchive.utc.edu\\\/news\\\/#\\\/schema\\\/person\\\/4a960a1e10408393ae1de2cb063c9d7c\"},\"headline\":\"Survey explores connections between the University and downtown Chattanooga\",\"datePublished\":\"2012-05-16T20:11:24+00:00\",\"dateModified\":\"2013-02-05T15:12:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogarchive.utc.edu\\\/news\\\/2012\\\/05\\\/survey-explores-connections-between-the-university-and-downtown-chattanooga\\\/\"},\"wordCount\":500,\"articleSection\":[\"Community\",\"Gary W. 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