{"id":69421,"date":"2025-07-08T08:10:02","date_gmt":"2025-07-08T12:10:02","guid":{"rendered":"https:\/\/blogarchive.utc.edu\/news\/?p=69421"},"modified":"2025-07-08T08:10:05","modified_gmt":"2025-07-08T12:10:05","slug":"utc-wins-gold-in-international-case-awards-for-olivia-reeves-social-media-campaign","status":"publish","type":"post","link":"https:\/\/blogarchive.utc.edu\/news\/2025\/07\/utc-wins-gold-in-international-case-awards-for-olivia-reeves-social-media-campaign\/","title":{"rendered":"UTC wins gold in international CASE awards for Olivia Reeves social media campaign\u00a0"},"content":{"rendered":"<div id=\"attachment_69426\" class=\"wp-caption alignnone\" ><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"498\" data-attachment-id=\"69426\" data-permalink=\"https:\/\/blogarchive.utc.edu\/news\/2025\/07\/utc-wins-gold-in-international-case-awards-for-olivia-reeves-social-media-campaign\/golden-moment-celebrating-olivia-reevess-historic-olympic-win-copy\/\" data-orig-file=\"https:\/\/blogarchive.utc.edu\/news\/files\/2025\/07\/Golden-Moment-Celebrating-Olivia-Reevess-Historic-Olympic-Win-copy.jpg\" data-orig-size=\"747,498\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Golden Moment Celebrating Olivia Reeves\u2019s Historic Olympic Win copy\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blogarchive.utc.edu\/news\/files\/2025\/07\/Golden-Moment-Celebrating-Olivia-Reevess-Historic-Olympic-Win-copy.jpg\" class=\"wp-image-69426 size-full\" src=\"https:\/\/blogarchive.utc.edu\/news\/files\/2025\/07\/Golden-Moment-Celebrating-Olivia-Reevess-Historic-Olympic-Win-copy.jpg\" alt=\"Olivia Reeves won gold in weightlifting at the 2024 Paris Olympics while she was an undergraduate student at UTC.\" style=\"max-width: 100%;\"style=\"max-width: 100%;\" srcset=\"https:\/\/blogarchive.utc.edu\/news\/files\/2025\/07\/Golden-Moment-Celebrating-Olivia-Reevess-Historic-Olympic-Win-copy.jpg 747w, https:\/\/blogarchive.utc.edu\/news\/files\/2025\/07\/Golden-Moment-Celebrating-Olivia-Reevess-Historic-Olympic-Win-copy-580x387.jpg 580w, https:\/\/blogarchive.utc.edu\/news\/files\/2025\/07\/Golden-Moment-Celebrating-Olivia-Reevess-Historic-Olympic-Win-copy-610x407.jpg 610w, https:\/\/blogarchive.utc.edu\/news\/files\/2025\/07\/Golden-Moment-Celebrating-Olivia-Reevess-Historic-Olympic-Win-copy-600x400.jpg 600w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><p class=\"wp-caption-text\">Olivia Reeves won gold in weightlifting at the 2024 Paris Olympics while she was an undergraduate student at UTC.<\/p><\/div>\n<p><span data-contrast=\"none\">The University of Tennessee at Chattanooga\u2019s Division of Communications and Marketing has earned a gold award in the 2025 Circle of Excellence competition from the Council for Advancement and Support of Education (CASE).<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The award recognized a UTC social media campaign celebrating student and Olympic gold medalist Olivia Reeves. Social Media Director Laura Bond and Social Media Specialist Kaylah Santos created and ran the campaign, which documented Reeves\u2019 gold medal win at the 2024 Paris Olympics and the celebrations that followed on campus and in the community.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Their efforts included an Instagram takeover, a behind-the-scenes reel from Paris, live updates from Reeves\u2019 homecoming events and branded posts. A collaboration with NBC Olympics <\/span><span data-contrast=\"none\">attracted<\/span><span data-contrast=\"none\"> 1.3 million viewers and a viral moment with Snoop Dogg extended the campaign\u2019s national visibility.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The campaign reached 406,400 unique users on Instagram and Facebook, generated more than 211,600 impressions and totaled more than 1.6 million views on Instagram Reels.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cInnovative techniques, massive impact, zero <\/span><span data-contrast=\"none\">outsourcing &#8230; bravo<\/span><span data-contrast=\"none\">,\u201d judges noted. \u201cA creative, cost-effective way to use a historic moment to celebrate a campus community member, increase institutional visibility and pride, and have fun. We applaud the team\u2019s ability to hop in and take advantage of unexpected opportunities.\u201d<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Bond, who has worked at the University for 13 years, called the award a full-circle moment.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cSocial media work often happens behind the scenes, so to be honored by CASE and recognized by others in this field feels really meaningful,\u201d said Bond, a two-time UTC alum. \u201cI launched UTC\u2019s social media presence years ago, so to see it grow into something that\u2019s now nationally recognized is incredibly rewarding.\u201d<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">She said the impact of the campaign went beyond metrics.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cOne of the most powerful moments for me was seeing the community come together,\u201d she said. \u201cWatching students, faculty and families line the streets for Olivia\u2019s homecoming parade gave me goosebumps.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cWinning a CASE Gold for this campaign means the world to us. We met Olivia just a few weeks before she headed to Paris, and from the very beginning, we knew she was something special.\u201d<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Teams from 640 institutions representing 33 countries entered the awards, submitting 4,460 entries. The 93 award categories span all advancement disciplines, including magazines and publications, fundraising campaigns, alumni initiatives, special events, marketing, leadership and video.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cThe Circle of Excellence Awards shine a spotlight on the extraordinary creativity, passion and innovation demonstrated by advancement professionals at institutions around the world,\u201d said Sue Cunningham, CASE president and CEO. \u201cThese awards not only celebrate outstanding achievements but also underscore how essential this work is to strengthen educational communities and positively shape lives and society. I extend my heartfelt congratulations to this year\u2019s recipients for their dedication and remarkable accomplishments.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This year, volunteer judges from CASE\u2019s membership selected 477 exemplary entries for bronze, silver, gold and grand gold recognition. Winners are chosen based on overall quality, innovation, resource utilization and the impact on the institution or its communities, including alumni, parents, students, faculty and staff.\u202f<\/span><\/p>\n<h4>Learn more<\/h4>\n<p style=\"font-weight: 400\"><a href=\"https:\/\/www.utc.edu\/enrollment-management-and-student-affairs\/admissions\/visit\">Visit UTC<\/a><\/p>\n<p><a href=\"https:\/\/blogarchive.utc.edu\/news\/2024\/08\/utcs-olivia-reeves-brings-home-the-olympic-gold\/\">UTC\u2019s Olivia Reeves brings home the Olympic gold<\/a><\/p>\n<p><a href=\"https:\/\/blogarchive.utc.edu\/news\/2024\/09\/campus-parade-celebrates-utc-student-and-olympic-gold-medalist-olivia-reeves\/\">Campus parade celebrates UTC student and Olympic gold medalist Olivia Reeves<\/a><\/p>\n<p style=\"font-weight: 400\"><a href=\"https:\/\/www.utc.edu\/apply\">How to apply<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The University of Tennessee at Chattanooga\u2019s Division of Communications and Marketing has earned a gold award in the 2025 Circle of Excellence competition from the Council for Advancement and Support of Education (CASE).\u00a0 The award recognized a UTC social media campaign celebrating student and Olympic gold medalist Olivia Reeves. Social Media Director Laura Bond and&hellip; <\/p>\n<p class=\"more-link-wrap\"><span><a class=\"more-link button text\" href=\"https:\/\/blogarchive.utc.edu\/news\/2025\/07\/utc-wins-gold-in-international-case-awards-for-olivia-reeves-social-media-campaign\/\"><span>Continue Reading <\/span><\/a><\/span><\/p>\n","protected":false},"author":2000,"featured_media":69426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_ef_editorial_meta_checkbox_slider":"","_ef_editorial_meta_checkbox_featurette":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[64,70,123864,15,61,3,7712,8244,72949,661],"tags":[125759,83634,124408,124409,124776,122276,123829,125760],"class_list":{"0":"post-69421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-academics","8":"category-advancement-and-alumni","9":"category-campus","10":"category-college-of-arts-sciences","11":"category-community","12":"category-faculty-and-staff","13":"category-honors-and-awards","14":"category-news","15":"category-social-cultural-and-justice-studies","16":"category-students","17":"tag-case-awards","18":"tag-communications-and-marketing","19":"tag-kaylah-santos","20":"tag-laura-bond","21":"tag-mocs-learn-mocs-do-mocs-lead","22":"tag-olivia-reeves","23":"tag-operating-with-excellence","24":"tag-sue-cunningham","25":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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